Vice President of Marketing

Vice President of Marketing About the Company Farmer-owned cooperative farm and ranch retailer serving communities across the West. Industry Retail Type Privately Held About the Role The Company is seeking a Vice President of Marketing to be the driving force behind its customer growth and loyalty initiatives. The successful candidate will be responsible for developing and executing a comprehensive marketing strategy that not only drives customer acquisition but also enhances retention and lifetime value. This pivotal role involves leading the organization's transition to a more digital, omni-channel marketing approach, overseeing brand strategy, customer experience, and various marketing initiatives. The Vice President of Marketing will also be a key member of the senior leadership team, influencing enterprise-wide strategy, and partnering with other departments to ensure that marketing investments align with business priorities and growth objectives. Applicants for the Vice President of Marketing position at the company should have a proven track record in executive-level marketing leadership, particularly within multi-site retail or consumer-focused organizations. A strong background in omni-channel marketing, customer acquisition, loyalty strategy, and brand development is essential. The role requires experience in leading organizational transformation and driving change, as well as the ability to balance strategic leadership with hands-on execution. The ideal candidate will have a Bachelor's degree in a relevant field, with an MBA being a plus, and a preference for experience in industries such as agriculture, outdoor, home improvement, or adjacent consumer-focused sectors. The role demands an individual with exceptional communication, collaboration, and relationship-building skills, who can influence across functions and align stakeholders around common goals. Hiring Manager Title CEO Travel Percent Less than 10% Functions Marketing