Email Marketing Specialist

Job Description

Optomi, in partnership with a leading entertainment and media organization, is seeking an experienced Email Marketing Specialist to support transactional messaging operations across high-volume customer-facing communications. Candidates must have strong hands-on experience with HTML email development, template scripting, dynamic data, and email quality assurance. The right candidate will be comfortable translating designs into production-ready email code, troubleshooting rendering issues across environments, working with cross-functional teams, and managing multiple priorities in a fast-paced environment.

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What the right candidate will enjoy!

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• The opportunity to work on high-volume transactional messaging that directly impacts customer communications and experiences!
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• A fast-paced environment where technical email development, quality, and attention to detail directly impact results!
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• The opportunity to collaborate with Product, Marketing, Design, Data, and other cross-functional teams to develop and improve messaging solutions!
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• The ability to work independently, manage competing priorities, and deliver high-quality solutions with limited supervision!
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• The opportunity to contribute to messaging redesigns, new frameworks, experimentation, and process improvements!
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Experience of the right candidate:

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• 5+ years of work experience in marketing operations, analytics, or equivalent applied roles.
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• 3+ years of experience working in and/or managing agile teams.
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• Applied coding of template scripting languages (e.g., Liquid, Handlebars).
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• Expert knowledge of messaging best practices (email, push, in-app).
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• Expert in conducting experiments to minimize bias against the experimental design.
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• Active certifications in messaging platforms (Salesforce Marketing Cloud, Braze, Adobe Experience Manager).
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• Working knowledge of SQL.
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Responsibilities of the right candidate:

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• Building and maintaining transactional emails using HTML.
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• Performing quality assurance, testing, and deployment of transactional emails.
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• Working with data and platform teams to support dynamic data integrations and email deployments.
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• Supporting billing, compliance, purchase confirmation, and other customer-facing transactional communications.
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• Partnering with product managers on new email requests and enhancements.
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• Assisting with the migration of transactional emails from Salesforce to UMP.
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• Supporting redesign initiatives and implementation of a new modular framework for the company's transactional emails.
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