Brand Manager - Trend

Job Description

The Brand Manager owns a brand or product family end to end: the line plan, the forecast, the pricing, and the performance against financial goals. This role decides what gets made, how it is positioned, and how it comes to market, then hands off to Sales and Performance Marketing with the positioning, claims, assets, and success criteria they need. It combines commercial ownership of a product line with responsibility for keeping the brand consistent across every consumer touchpoint.

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WHAT YOU'LL OWN

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Portfolio Strategy

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• Own the line plan and TLP for an assigned brand or product family, including forecasting, pricing tiers, and margin targets.
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• Manage the product roadmap, balancing evergreen carry-forwards against newness.
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• Identify white space and define innovation direction, positioning, and key features that drive growth.
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• Manage the business: track performance against financial goals and adjust the plan when results move.
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Brand Building

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• Maintain and evolve brand positioning, identity, and vision for the assigned brand.
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• Keep brand voice, tone, and visual identity consistent across packaging, retail, digital, and marketing.
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• Apply the guardrails for what does and does not belong under the brand, and escalate commercial pressure to stretch it.
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Market Intelligence & Analysis

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• Own category and competitive analysis for the assigned brand and translate it into line plan decisions.
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• Stay ahead of consumer trends and cultural moments relevant to the brand.
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• Synthesize POS data, social insights, and market research into strategy recommendations.
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Cross-Functional Leadership

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• Partner with Product Development, Engineering, and Design to hit delivery timelines and cost margins.
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• Own the handoff to Sales: build retailer sell-in decks and support buyer presentations.
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• Collaborate with Creative Services, Social, Licensing, and Growth Marketing.
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• Direct the day to day work of Assistant Brand Managers and Coordinators on assigned projects.
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Marketing Strategy & Execution

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• Define audience behavioral and psychographic profiles that inform creative decisions.
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• Own messaging frameworks for social, email, PDP, and ad copy.
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• Initiate creative briefs for all consumer touchpoints on the assigned brand.
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• Lead GTM strategy and calendar for new launches and key carry-forwards.
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• Own GTM readiness and the handoff to Performance Marketing: positioning, claims, assets, audience definition, and launch success criteria delivered before media investment.
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WHAT WE'RE LOOKING FOR

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• 4 to 6 years of experience in brand marketing, product marketing, or category management.
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• Experience owning a product line or brand, not just individual campaigns.
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• Track record managing a product line against financial growth targets.
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• Comfortable forecasting, setting pricing, and driving to margin goals.
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• Strong data literacy. You can pull insights from POS data and build a credible line plan.
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• Natural storyteller. You can turn a product concept into a brand narrative that resonates.
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• A cross-functional collaborator who earns trust without a dotted line.
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• Adaptable by nature. Priorities shift here, and you don't get rattled.
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• Bachelor's degree in Marketing or related field, or equivalent experience.
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KEY PERFORMANCE INDICATORS

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• Project success rate and on-time launch delivery.
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• Budget adherence and margin performance.
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• Revenue and market share growth for the assigned brand or product family.
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• Strength and effectiveness of retailer sell-in materials.
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• Brand consistency and consumer touchpoint quality.
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WHO THRIVES HERE

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You see a gap and fill it. You take ownership without being asked. You move fast without cutting corners on quality. You are genuinely excited about the brands you work on, and it shows in everything you build.

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The Legal bits

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The salary range for this role is $115,000.00- $125,000.00 annually, plus eligible for an annual target bonus prorated from the start date. This is the lowest to highest salary we in good faith, believe we would pay for this role at the time of this posting. An employee’s pay position within the wage range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, sales or revenue-based metrics, and business or organizational needs. This compensation range may also be modified in the future.

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Disclaimer: The above statements are intended to describe the general nature and level of work being performed by the Team member(s) assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position. Position Descriptions may be subject to change as the needs of the organization change.

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As an EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER , What Do You Meme does not discriminate against applicants or employees because of their race, color, citizenship status, national origin, ancestry, sex, gender, sexual orientation, age religion, creed, marital status, veteran status, domestic violence victim status, familial status, or on any other basis prohibited by law. Furthermore, What Do You Meme will not discriminate against any applicant or employee because they is disabled, a disabled veteran, or a veteran of the Vietnam era, provided they are qualified and meets the requirements established by What Do you Meme for the job.

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