Marketing Specialist

Job Title: Marketing Specialist
Location: Reynoldsburg, OH
Work Model : Hybrid - 3 days in office
Compensation: $79-84k per year

POSITION OVERVIEW
This role will support the Manager, Brand Marketing - Beauty Category in advancing three key pillars: Category Growth, Briefing Post Go-To-Market Strategy and In-season Optimization. This individual will play a critical role in translating strategy into execution-connecting cross-functional teams, driving in-season excellence, and growth to our Beauty category.

WHAT YOU WILL BE DOING
1. Category Growth Opportunities
Support the Manager in identifying and activating growth opportunities and storytelling across the Beauty categories
Partner cross-functionally (Merchandising, Planning, Creative, Channel Partners) to help bring category-specific marketing strategies to life
Monitor competitive landscape and cultural trends to surface insights and inform category storytelling
2. Post Go-To-Market Briefing:
Support the execution of go-to-market strategies across all channels (site, app, social, email, SMS/push, paid media), ensuring alignment from pre-season planning through in-season delivery
Assist in developing and maintaining Brand Strategy Marketing frameworks and floorset materials
Help drive promotional storytelling and ensure consistency across digital and store touchpoints
Execute against trend-driven and cultural moments, including coordinating cross-functional partners and supporting influencer amplification
3. In-Season optimization
Assist in test-and-learn initiatives, including chase product or trend drops, and emerging Beauty category moments
Contribute to hindsight analysis and help translate learnings into actionable recommendations
Support execution of high-priority brand initiatives tied to Beauty category
4. Additional Projects
Support special projects and team initiatives as needed, providing flexible project coordination and execution support across marketing priorities

WHAT'S NEEDED
• Bachelor's Degree in Marketing, Communications, or equivalent preferred
• 2-3 years relevant working experience
• Fashion retail and Beauty experience a plus
• Creative thinker who can brainstorm innovative ideas
• Excellent organization and time management skills
• Ability to work in a fast-paced environment
• Ability to juggle multiple tasks, projects, and strong prioritization skills to meet deadlines
• Strong presentation, communication, and writing skills
• As a hybrid role, the person in this role will be expected to be in office three days a week

COMPENSATION & BENEFITS
• Medical, dental, and vision insurance
• 401(k)
• Other standard benefits as applicable

ABOUT UNICON
UNICON is a workforce solutions provider with over 35 years of experience supporting organizations across a variety of industries. We partner with our clients to deliver skilled professionals while maintaining a strong focus on quality, compliance, and long-term relationships. UNICON is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.