Marketing Specialist

Brand Marketing – Beauty Category

This role will support the Manager, Brand Marketing – Beauty Category in advancing three key pillars: Category Growth, Briefing Post Go-To-Market Strategy, and In-Season Optimization. This individual will play a critical role in translating strategy into execution—connecting cross-functional teams, driving in-season excellence, and growth to our Beauty category.

Your Impact

• Category Growth Opportunities
  • Support the Manager in identifying and activating growth opportunities and storytelling across the Beauty categories.
  • Partner cross-functionally (Merchandising, Planning, Creative, Channel Partners) to help bring category-specific marketing strategies to life.
  • Monitor competitive landscape and cultural trends to surface insights and inform category storytelling.
• Post Go-To-Market Briefing
  • Support the execution of go-to-market strategies across all channels (site, app, social, email, SMS/push, paid media), ensuring alignment from pre-season planning through in-season delivery.
  • Assist in developing and maintaining Brand Strategy Marketing frameworks and floorset materials.
  • Help drive promotional storytelling and ensure consistency across digital and store touchpoints.
  • Execute against trend-driven and cultural moments, including coordinating cross-functional partners and supporting influencer amplification.
• In-Season Optimization
  • Assist in test-and-learn initiatives, including chase product or trend drops, and emerging Beauty category moments.
  • Contribute to hindsight analysis and help translate learnings into actionable recommendations.
  • Support execution of high-priority brand initiatives tied to Beauty category.

Your Experience

• Bachelor's Degree in Marketing, Communications, or equivalent preferred.
• 3 years relevant working experience.
• Fashion retail and Beauty experience a plus.
• Creative thinker who can brainstorm innovative ideas.
• Excellent organization and time management skills.
• Ability to work in a fast-paced environment.
• Ability to juggle multiple tasks, projects, and strong prioritization skills to meet deadlines.
• Strong presentation, communication, and writing skills.
• As a hybrid role, the person in this role will be expected to be in office three days a week.

Additional Information

• Technical Skills
  • Brand strategy or category/product marketing experience.
  • Cross-functional project management and coordination.
  • Go-to-market campaign execution across multiple channels.
  • Ability to analyze performance and identify optimization opportunities.
  • Strong presentation and written communication skills.

Department and Team Background

This role sits within the Brand Marketing team supporting the Beauty category. The team is responsible for translating category strategies into customer-facing marketing across digital, stores, social, earned, and paid channels. The individual will partner closely with Merchandising, Planning, Creative, and Channel Marketing teams to support category growth opportunities, campaign execution, and optimization efforts. We continue to see opportunities within the Beauty business and anticipate ongoing projects tied to category strategies, promotional moments, innovation launches, and test-and-learn initiatives.

Hybrid Manhattan NY or Reynoldsburg OH - The individual is expected to work in the office three days per week.