Digital Marketing Specialist
AutoGrupo
Job Description
Job Description
Función Principal del Puesto:
Desarrollar, implementar y mantener estrategias de mercadeo digital alineadas a los objetivos organizacionales. Gestionar de manera eficiente las actividades de mercadeo digital, publicidad y promoción de la organización. Proveer apoyo a todos los Departamentos, con un enfoque particular en Ventas, Servicio y BDC.
Funciones esenciales:
- Gestionar y coordinar todas las actividades de mercadeo, publicidad y promoción digital.
- Analizar las condiciones actuales del mercado e información de la competencia.
- Realizar el mantenimiento de plataformas digitales actuales y desarrollo de nuevas plataformas.
- Desarrollar contenidos digitales, blogs y artículos relevantes.
- Crear contenido original y atractivo para las herramientas de redes sociales.
- Diseña, construye y mantiene nuestra presencia en las redes sociales y el contenido del sitio web.
- Canalizar los comentarios de los clientes de las redes sociales en todos los departamentos.
- Gestionar el calendario de mercadeo digital.
- Mantener la presencia online y la reputación de la empresa.
- Seguimiento de la productividad de las campañas de marketing digital, su ROI e impacto de KPI.
- Planifica y ejecuta todas las campañas web, SEO/SEM, mercadeo de bases de datos, correo electrónico, redes sociales y publicidad gráfica.
- Reacciona a los informes con ideas y estrategias que benefician a la empresa.
- Sincroniza la información con nuestro CRM (eLeads) y los informes del negocio.
- Trabajar con proveedores externos para complementar el trabajo según sea necesario.
- Cualquier otra función relacionada.
- Colaborar con los equipos de ventas, servicio y BDC.
- Mantenerse actualizado sobre las mejores prácticas de la industria y revisar los sitios web de la competencia para crear análisis para desarrollar estrategias de publicidad en AutoGrupo.
Requisitos:
- Bachillerato en Mercadeo o Comunicaciones
- 3 o más años de experiencia en todos los aspectos del desarrollo y gestión de estrategias de mercadeo digital
- Orientado a métricas y ROI
- Excelentes habilidades de presentación
- Experiencia con MS Office, Adobe, Google Ads y Google Analytics
- Conocimientos de publicación web
- Dominio de las herramientas SEO
- Excelentes habilidades de comunicación verbal y escrita
- Fuertes habilidades interpersonales
- Capacidad para resolver problemas
- Excelentes habilidades analíticas
- Capacidad para priorizar tareas y atención al detalle
Vacancy posted 16 days ago
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