Manager, Brand Activation
$100k - $166kPharmavite
HELP US BRING THE GIFT OF HEALTH TO LIFE.
Working at Pharmavite is an experience like no other. With a focus on complete nutrition for all each endeavor is urgent and every day counts. Youll have the opportunity to work on the #1 selling national vitamin and supplement brand Nature Made as well as an exciting portfolio of other products that are shaping the future of the healthy living industry. Consumer-driven innovation high quality products and a promising portfolio all driven by a team with a shared sense of purpose -- thats Pharmavite. Join us to bring the gift of health to life.This role is not available for any form of immigration sponsorship or support including completion of the Form I-983 training plan required for STEM OPT.
This role is not available for any form of immigration sponsorship or support including completion of the Form I-983 training plan required for STEM OPT.
POSITION SUMMARY
The ManagerBrandActivation is responsible fortranslating Nature Mades business needs into impactful integrated includes developing compelling marketing strategies that are grounded indeepunderstanding of consumer insights leadingcreative brand communicationsand executing multi-channel activation plans. Partner with agencies to elevate our creative withina fully integrated plan across TV digital influencers social PR and partnerships. Partner closely with internal resources to ensure strong brand programming and measurement of campaign(s).The Manager Brand Activationreports to the Senior Manager of Brand Activation.
KEY RESPONSIBILITIES
Critical contributions this role is counted on to deliver include:
- Lead and execute communications plans and integrated marketing campaigns that drive brand awareness and reach
- Analyze consumer behavioral data best practices competitive insights and data analytics including MMM and sales / brand lift studies to develop recommendations to optimize brand communication and engagement
- Project manage integrated campaigns and lead cross functional team of internal and external stake holders to build and deliver programs with maximum effectiveness
- Inspire best in class ideas by working with agency partners across concepting development alignment executionmeasurementand optimization.
IDEAL CANDIDATE PROFILE
The ideal candidate brings an energetic combination of proven marketing a deep understanding of consumer behavior and a passion for connecting with consumers in meaningful ways. You must enjoy working in a collaborative cross-functional work environment and leading project management to ensure marketing needs are communicated well and that the best interests of the customer and the brand are honored first and foremost.
CRITICAL SUCCESS FACTORS
Youll be most successful in this role if you have:
- Tangible experience leading integrated marketing campaigns for establishedCPG brand(s) that drovesignificant results.
- Strong ability to direct creative strategy through execution
- Demonstrated experience managing a broad range of agency partners -- both small and large -- to achieveobjectives.
- Experience analyzing primary and secondary data sources to generate actionable insights to drive consumer marketing strategy.
- Excellent influencing multi-tasking project management and prioritization skills leading cross-functional teams and influencing key stakeholders.
CAPABILITIES & SKILLS REQUIRED
In order to take on these challenges youll need to have:
- Bachelors Degree. An MBA degree is preferred
- 5-7 years of brand management or brand marketing experience with at least 1-2 years ofcampaign leadershipexperience.
- CPGbrand managament or brand marketing experience
- Ability to make focused decisions based on Brand integrity and Company values.
- Ability to execute campaigns through strong project management and cross functional collaboration
- Ability to consistently communicate in a clear andtimelymanner across all functions / levels including senior leadership .
- Strong analytical presentation and negotiation skills
OUR OFFER
SALARY RANGE
National Target Base Pay Range: $100000.00 - $166000.00 .The salary range for this position is based on national standards. For candidates in California and New York metro the Target Base Pay Range is $110000 - $184000 to reflect the cost of living and market conditions in those areas.
Actual compensation will take into account a wide range of factors that are unique to each candidate including but not limited to geographic location education experience qualifications and job-related skills. It is not typical for an individual to be hired above the midpoint of the range for their role and compensation decisions depend on the facts and circumstances of each case. This information is provided to applicants in accordance with state and local laws.
Base pay is only one component of our total rewards offerings and we will take the full offering into consideration when presenting an offer of employment. Our total rewards package for this position may also include an annual performance bonus Medical dental and vision benefits 401K match and other wellness benefits.
DISCLOSURE:
Any misrepresentations or false statements during the application process including regarding U.S. work authorization and/or the need for immigration sponsorship or support may result in the rejection of candidacy or the termination of employment.
Visit to learn more about our mission and discover an opportunity thats right for you. Health and wellness begins with us.
Pharmavite is an equal opportunity employer. Weprohibit employment discrimination and harassment based on race color religion age sex sexual orientation gender national origin and any other basis protected by state and federal law. Pharmaviterecruits hires employs trains promotes and compensatesindividuals solely based on job-related qualifications and abilities.
Pharmavite also provides reasonable accommodation to qualified individuals with disabilities or based on a sincerely held religious belief in accordance with applicable laws. If you need to inquire about an accommodation to complete the application process please email .
Disclaimer
CALIFORNIA FAIR CHANCE ACT:
Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
JOB ALERT FRAUD:
We have become aware of scams from individuals organizations and internet sites claiming to represent Pharmavite in recruitment activities in return for disclosing financial information.
Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All of our career opportunities are regularly published and updated on Careers section.
If you have already provided your personal information please report it to your local authorities. Any fraudulent activity should be reported to: .
DISCLOSURE:
Any misrepresentations or false statements during the application process including regarding U.S. work authorization and/or the need for immigration sponsorship or support may result in the rejection of candidacy or the termination of employment.
Required Experience:
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