SM Regional Marketing Sales Enablement Specialist

Description and Requirements Requirements Description and Requirements General Description Responsible for the implementation and management of regional marketing initiatives. Includes ownership of event calendar, prospecting strategies/campaigns, and digital marketing/marketing automation. Improve quality and quantity of new business appointments, pipeline, growth, and retention. Work in partnership with the Employee Benefits and Property & Casualty Sales Leaders. Responsibilities Manage the regional events calendar leveraging Marketo. Includes round table discussions, lunch & learns, association/membership activities and social events hosted by sales team. Provide analytics integrating both Marketo and Dynamics data to regional and local leadership. Create and analyze reports and analytics for various events and prospecting activities. Develop, maintain, and track procedures for marketing investments. Includes events, sponsorships, charitable contributions, and memberships. Maintain metrics to track ROI. Support “warming activities” for sales consultants to drive new business. Schedule and implement seminars, webinars, and virtual meetings. Work with regional marketing and communications leadership to implement sales and marketing processes. Oversee tactical sales enablement and marketing projects and tools. Includes communications, presentations, sponsorships, advertising, and branding. Assist sales consultants with social media outreach and regional social media strategies. Work with marketing team to gain higher visibility and quality market positioning. Support new business, client retention, and revenue growth. Manage creative ways to drive webinar and event attendance with effective follow-up. Train regional Sales and Marketing Specialists (SMS). Provide backup for SMS in the regions as needed. Lead SMS peers in productive communication sessions with leadership and sales associates. Focus on pertinent changes and issues. Drive utilization and update prospecting and relationship building opportunities in sales automation system. Knowledge, Skills And Abilities 3 - 5 years of experience in marketing support at executive level. Bachelor’s Degree with concentration in marketing or communications preferred. Experience with digital marketing automation platforms. Includes Marketo, Pardot, Hubspot and Marketing Cloud. Experience with salesforce management/CRM systems. Microsoft Dynamics a plus. Strong Social Media skills, including LinkedIn and Twitter. Ability to travel up to 25% of the time, regionally and nationally. Experience developing marketing and sales strategies. Experience training others preferred. Detail oriented with editorial skill. Working knowledge of WebEx and Microsoft Office suite, including PowerPoint and Excel. Self-motivated. Ability to multi-task in a fast paced, high-pressure, team environment. Strong oral, written and interpersonal communication skills. Why USI? With approximately $3 billion in revenue and over 10,500 associates across approximately 200 offices nationwide, USI is one of the largest insurance brokerage and consulting firms in the world. At USI, we have created one of the most dynamic personal and professional development cultures in the industry. We invest heavily in our associates, and we take pride in celebrating their growth and success through our one-of-a-kind employee reward and recognition programs. Unrivaled Resources and Support What truly distinguishes USI as a premier insurance brokerage and consulting firm is the USI ONE Advantage® , a game-changing value proposition that delivers to clients a robust set of risk management and benefit solutions with bottom-line financial impact. USI ONE® represents Omni, Network, Enterprise—the three key elements that set USI apart from the competition. Through USI ONE, we develop strategic, timely, and effective risk management and benefit programs in terms that are easy to understand, and we demonstrate how the solutions can have a positive economic impact. Industry-Leading Programs, Rewards, and Recognition In addition to competitive pay, incentives, and benefits, USI recognizes associates through our Summit Awards program, rewarding excellence in those who build our brand each day. USI offers employee programs that recognize outstanding achievement and help our associates lead healthy, productive lives. We turn care into action with our award-winning wellness program, college scholarships for associates' children, and financial help in times of need. Deep Community Engagement We are committed to giving back to our local communities and supporting a culture of environmental sustainability. From sharing our time, talent, and resources to support local non-profit organizations, animal shelters, and environmental beautification and restoration projects – to partnering with eco-conscious vendors and taking steps to reduce our own environmental footprint – we’re working together as ONE to build a better future. Committed to a Diverse and Inclusive Workplace Our award-winning I’m With U diversity and inclusion program educates our associates to help them better understand and serve our clients, prospects, fellow team members, and local communities through curated education and training resources, employee support programs, and community outreach initiatives to build a more diverse, equitable, and inclusive culture. Nationally Recognized as a Top Insurance Employer Recognized as one of Insurance Business America’s Top Insurance Employers eight consecutive years (2018-2025). Named to Business Insurance’s annual list of the Best Places to Work in Insurance six years in a row (2020-2025). Named to Fortune’s Best Workplaces in Financial Services & Insurance list for the last two years (2024-2025). Certified as a Great Place To Work two years in a row (2024-2025). Visit our Awards and Accolades page for a complete list of our latest industry awards and recognitions! USI is committed to providing a full-suite of competitive benefits for our growing population and its diverse needs. We offer a wide range of health, welfare and financial benefits including medical, wellness, dental and vision, 401(k), flexible spending and health savings accounts, short and long-term disability, life insurance and other unique employer-sponsored and voluntary programs. USI also offers a generous paid time off policy, paid family leave benefit as well as paid holiday time. 82,000-85,000 #J-18808-Ljbffr USI Insurance Services