Digital Media Planner

Job Description

Job Description

Robert Half Marketing and Creative has a client looking for a Digital Media Planner to join a fast-moving agency environment. In this role, you will shape and refine media strategies that connect digital and traditional channels, helping clients reach the right audiences with measurable impact. The position calls for a collaborative, analytical individual with strong attention to detail who can balance strategic thinking with day-to-day campaign execution and optimization.

Responsibilities:

• Build cross-channel media strategies that align campaign goals, audience insights, budget parameters, and timing requirements across platforms such as paid social, search, video, programmatic, display, print, radio, and out-of-home.

• Work closely with client-facing partners, creative teams, and internal stakeholders to translate marketing objectives into clear media recommendations and executable plans.

• Use audience intelligence, market trends, and media research to identify effective channel mixes and support planning decisions with data.

• Assess media inventory and partnership opportunities, coordinate with publishers and vendors, and support placement negotiations when needed.

• Track campaign delivery, pacing, and performance metrics, then adjust tactics proactively to improve results against key benchmarks.

• Create planning documents and reporting materials, including media recommendations, flowcharts, authorizations, and post-campaign summaries.

• Interpret campaign outcomes and communicate actionable findings and next-step recommendations to clients and internal teams.

• Oversee campaign execution to help ensure all media activity is launched accurately, maintained within budget, and completed on schedule.

• Prior agency experience in a media planning or integrated marketing role is required.
• Demonstrated background in planning and executing campaigns across both digital channels and broader integrated media efforts.
• Strong knowledge of audience targeting, channel strategy, media measurement, and research methodologies.
• Hands-on experience with media buying and planning tools, ad platforms, analytics systems, and performance reporting dashboards.
• Proficiency with digital marketing platforms and tools such as Google Ads, Google Analytics, Google Tag Manager, and paid search or social environments.
• Effective analytical, organizational, and communication skills, with the ability to present recommendations clearly to stakeholders.
• Ability to manage multiple campaigns and deadlines successfully in a high-volume, fast-paced setting.
• Availability to work onsite four days per week.