Social Media Coordinator

Overview We are seeking a creative and data‑driven Social Media Marketing Manager to lead our social media strategy across all major platforms. This role is responsible for building brand awareness, driving engagement, and delivering strategic social media initiatives across multiple business areas. Responsibilities Lead strategic development and tactical initiatives for a portfolio of business along the east coast, serving as lead social media counsel to account staff and external teams. Plan, produce, and deliver social media content across marketing and multiple business areas, ensuring alignment with brand voice and objectives. Build brand awareness and drive audience engagement through data‑driven campaigns and performance analysis. Collaborate with cross‑functional teams to integrate social media with broader marketing and communications efforts. Qualifications Creative and data‑driven mindset with demonstrated success in managing social media programs. Experience leading social media strategy across platforms and coordinating with account teams or partners. Willingness to travel or participate in events, including evenings and weekends, as part of social media activities. Additional Information This description reflects multiple postings and may correspond to roles with varying scopes and responsibilities across organizations. Criteria and responsibilities may differ by position. #J-18808-Ljbffr