VP of Marketing

About the Role We are a global legal tech company seeking a dynamic and experienced leader to head our US marketing efforts during an exciting period of expansion. Reporting to our US President, you will oversee a talented local team of marketers responsible for driving awareness, generating demand, and converting prospects into loyal customers through campaigns, content, and strategy. Location: Chicago, IL (Hybrid – office on Wednesdays and Thursdays). Key Responsibilities Develop and execute a comprehensive marketing strategy that aligns with our ambitious growth objectives and rapid product innovation cycle. Own and drive our primary marketing KPI: the dollar value of marketing-qualified opportunities that complete sales demos. Balance short-term revenue generation tactics with one-to-three-year brand positioning initiatives. Collaborate closely with our global leadership, including the COO and Global Head of Marketing to ensure marketing strategies support overall business goals. Essential Functions Lead the go-to-market strategy for new AI-driven products and features. Oversee the successful execution of major marketing initiatives, including our first marquee event, "Spark". Ensure clear communication of our product value propositions to existing customers and potential prospects. Oversee the creation of all marketing collateral, sales tools, and digital assets. Build reports and dashboards to provide visibility into marketing campaign results and measure campaign effectiveness including marketing metrics, lead acquisition, opportunity stages, pipeline contribution, and ROI. Manage the marketing budget and lead planning, forecasting, and reporting efforts. Team Management and Culture Lead, mentor, and inspire a distributed marketing team of approximately 13 individuals, with a core group based in Chicago. Foster a collaborative, innovative, and caring team environment that aligns with our core values. Manage across time zones effectively, providing on-ground leadership for the US team while coordinating with our Australian headquarters. Spend your first 90 days listening, learning the legal tech domain, and building trust with the team before implementing major strategic shifts. Required Qualifications Proven experience in a senior marketing leadership role, preferably within the B2B SaaS or technology sector. Legal technology experience is a bonus but not required. Demonstrated ability to drive measurable business growth through strategic marketing initiatives and pipeline generation. Strong portfolio of creative brand-level campaigns that successfully increased organizational awareness within a specific sector. Experience taking new products or features to market with clear, quantifiable results. Track record of successfully managing and developing a team of at least 5 direct reports. Proven ability to excel in a fast-paced and at times rapidly changing environment. Highly energetic and self‑motivated with the ability to work independently within a collaborative team environment. Excellent time management skills with the ability to prioritize job responsibilities. 10+ years of marketing experience across a wide range of marketing functions. 5+ years of leadership experience. Benefits Great culture: We’ve been named a "Best Place to Work" five years in a row. Work‑life balance: 20 vacation days, 7 sick days, 3 reboot days, 11 paid holidays, birthday off, volunteer time, and more. Career growth: Smokeball believes in investing in our own people and promoting from within. Health & wellness: Excellent medical, dental, and vision coverage; 401(k) match; monthly wellness stipend; generous parental leave. Office perks: Kitchen stocked with breakfast items, snacks, and beverages; games like ping‑pong, billiards, pinball; weekly catered lunch; free monthly massages. *Smokeball values diversity & inclusion and is proud to be an Equal Employment Opportunity employer. Smokeball considers all individuals seeking employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected characteristic. #J-18808-Ljbffr