Sr. Digital Product Manager - MarTech

Role Description

The Senior Digital Product Manager – MarTech will define and own the end‑to‑end product vision for key marketing technology products that power personalized, real‑time, omni‑channel consumer experiences. This role champions MarTech capabilities that enable targeted communications, segmentation, and personalization across email, SMS, push notifications, and digital channels, driving meaningful engagement, incremental revenue, and improved consumer satisfaction.

In this role, you’ll collaborate closely with partners across Marketing, Product, Program Management, Analytics, and Technology to align priorities, translate business needs into clear product requirements, and deliver innovative digital and marketing experiences. You’ll serve as a strategic connector, balancing business goals, consumer needs, and technical capabilities while confidently leading complex initiatives across multiple teams.

We’re looking for someone who can clearly communicate complex technical concepts in straightforward, non‑technical language, influence at all levels of the organization, and thrive in a fast‑paced environment with tight timelines and budgets. You’ll work with stakeholders to develop both short‑ and long‑term roadmaps, prioritize high‑impact work, and maintain a healthy, well‑groomed product backlog.

What You’ll Do

• Define and own the MarTech product vision and roadmap, ensuring alignment with business priorities and strategy
• Prioritize features and functionality; create epics and user stories; and partner with agile delivery teams to deliver high‑quality, high‑value solutions
• Collaborate cross‑functionally to translate business use cases into scalable MarTech capabilities
• Drive alignment and provide clear progress, risk, and status updates to leadership and stakeholder teams
• Use data to define KPIs, build business cases, and measure product performance and impact
• Identify opportunities to improve or redesign processes, tools, and policies to increase efficiency and effectiveness
• Partner with Marketing, Insights & Analytics, Product, and Technology teams to enhance personalization and consumer engagement
• Lead the consolidation, optimization, and ongoing evolution of core MarTech tools, including CRM, CDP, ESP, and marketing automation platforms
• Enable and enhance Customer Data Platform (CDP) capabilities, including unified consumer profiles, consent and preferences management, audience segmentation, and activation integrations
• Ensure strong data governance and compliance with privacy regulations (e.g., GDPR, CCPA) while maximizing responsible data use

Qualifications

• Proven experience leading complex, cross‑functional product initiatives with multiple business partners
• Strong business acumen with the ability to present ideas, plans, and opportunities to senior leaders
• Confidence and interpersonal savvy when partnering with both technical and non‑technical stakeholders
• Excellent communication skills, with the ability to simplify and translate complex technical concepts
• Experience working in agile environments and managing roadmaps, backlogs, and priorities

Requirements

• Bachelor’s Degree or 4 years professional work experience
• At least 5 years of experience in digital product development environment with a minimum of 3 years in an associate product manager, product owner or product manager role
• At least 3 years of experience working within the MarTech landscape, including platforms such as Salesforce Marketing Cloud and Customer Data Platforms (e.g., Adobe Experience Platform)
• Experience with agile development methodology
• Experience using storytelling to influence and align cross‑functional stakeholders at all organizational levels

Preferred Qualifications

• Demonstrated experience leading technically complex products with multiple stakeholders with competing priorities
• Proven background in collaboration and creative problem solving to deliver upon business objectives
• Experience using data to define business value, define priority, and manage trade-offs against competing priorities
• Experience managing direct reports
• Well versed in understanding data from Adobe or Google Analytics and using data to drive decisioning

Benefits

• Salary range: $130,000 - $145,000
• This is a U.S.-based remote role
• Access to virtual tools, team support, and opportunities to engage and grow
• Eligible for Hallmark’s Annual Incentive Plan
• Annual merit-based increases aligned with individual and company performance
• Competitive benefits package, including medical, dental and vision plans, paid time off, 401K with company match, and profit-sharing