Senior Digital Product Manager

Role Description

Responsible for translating business priorities into high-impact product improvements. Partner closely with Engineering, Design, Analytics, Merchandising, and Operations to deliver measurable customer and business value in a complex B2B environment.

• Owns the vision, roadmap, and delivery for a core eCommerce capability or journey area (e.g., Browse & Search, Pricing & Checkout, Account & Reordering).
• Translates White Cap's business goals & customer problems into clear product outcomes and success metrics, balancing near-term revenue impact with long-term platform scalability and maintainability.
• Makes prioritization decisions across competing stakeholder needs using data and customer insights.
• Understands professional buyer workflows, including job-site needs, reordering behavior, and account-based purchasing.
• In partnership with design, maps, analyzes, and optimizes customer journeys within the product area for viability.
• Brings the voice of the customer (VoC) to the teams, incorporating qualitative research and behavioral data into product decisions.
• Defines KPI's (Key Performance Indicators) and dashboards to measure product performance and outcomes.
• Designs and executes A/B tests (split test) and experiments to validate hypotheses.
• Uses data and VOC/VOF to size opportunities, evaluate trade-offs, and iterate quickly post-launch.
• Leads empowered product teams across Engineering, UX, and extensions of the teams within analytics, merchandising, supply chain, and operations.
• Partners closely with commerce and experience leaders to assure alignment between customer experience and commercial outcomes.
• Writes clear product requirements, user stories, and acceptance criteria that are outcome-oriented.
• Works in an Agile environment for the team's success, owns backlog health, sprint planning, release readiness, and post-launch optimization.
• Analyzes outcomes and KPIs after each sprint that will drive the next, ensuring measurable impacts supported by high-quality launches.

Qualifications

• Typically requires a bachelor’s degree and 10+ years of experience in a related field OR MS/MA and generally 8+ years of experience in a related field.
• Maintains expert knowledge in area of responsibility with a strong understanding in adjacent areas for the development of creative solutions.

Requirements

• 8+ years of experience in Product Management for digital products, with meaningful time spent on internal-user, sales-facing, or workforce-facing experiences.
• Proven ownership of the full product lifecycle from discovery through delivery and optimization.
• Experience designing digital experiences for sales teams, account managers, inside sales reps, or other relationship-driven roles.
• Strong analytical skills and comfort using data, market understanding, and customer/user orientation to drive decisions and innovation.
• Excellent partnership skills with sales, operations, and engineering stakeholders, and a genuine evangelist of the product mindset.
• Track record of building tools that get adopted — meaning you've worked closely enough with end users to design experiences they actually want to use.
• Experience supporting outcome-based roadmaps tied to revenue, sales productivity, or customer relationship KPIs.

Company Description

A position at White Cap isn’t your ordinary job. You’ll work in an exciting and diverse environment, meet interesting people, and have a variety of career opportunities.

The White Cap family is committed to Building Trust on Every Job. We do this by being deeply knowledgeable, fully capable, and always dependable, and our associates are the driving force behind this commitment.