Vice President, Analytics - Digital Performance & Commerce

Vice President, Analytics

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world's most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry's start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media's powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we "Bring HEAT to Brands." No other agency possesses the expertise that we do to address today's most pressing challenges to drive business transformation through media.

Overview

The Vice President, Analytics is responsible for leading data-driven decisioning across media, digital experience, and online conversion performance for key client accounts. This role will focus on driving digital commerce outcomes, including online conversion, site optimization, and integrating media (Search/Social) with on-site user behavior (Adobe Analytics / GA4) to maximize business results. The Vice President will design and lead modern measurement and optimization strategies that connect traffic acquisition to on-site engagement and transaction outcomes (orders, bookings, revenue).

Responsibilities

• Lead end-to-end digital performance strategy, connecting media investment to on-site behavior and conversion outcomes
• Own and analyze online conversion funnels (visit → browse → add to cart → purchase), identifying opportunities to improve conversion rate and revenue
• Leverage Adobe Analytics / GA4 to identify drop-off points, behavioral trends, and optimization opportunities
• Partner cross-functionally with media, product, UX, and client teams to improve website and app performance
• Translate media performance (Search, Social, Programmatic) into measurable business outcomes such as ROAS, CPA, revenue, and transactions
• Lead Search and Social performance strategies focused on converting traffic into revenue, not just driving visits
• Develop and implement testing strategies (A/B testing, experimentation) across both media and site experience
• Drive continuous optimization of digital journeys through data-driven insights and actionable recommendations
• Oversee integration of media, site analytics, and customer data sources
• Serve as a senior strategic partner to client leadership, advising on decisions that improve digital revenue and customer experience

Qualifications

• 10+ years of experience in digital analytics, performance marketing, or e-commerce analytics
• Strong hands-on experience with Adobe Analytics and/or GA4, particularly in analyzing conversion funnels and user behavior
• Proven track record optimizing digital experiences to improve conversion rate, revenue, and customer acquisition
• Experience leveraging paid Search and/or Social as direct drivers of online transactions
• Background in digital-first or transaction-driven businesses (e-commerce, travel, delivery platforms, marketplaces, or QSR with online ordering) strongly preferred
• Experience collaborating with product, UX, and engineering teams to improve site/app performance
• Familiarity with experimentation frameworks (A/B testing, incrementality, etc.)
• Strong leadership, stakeholder management, and communication skills

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines. Compensation Range: USD $168,150.00 - USD $241,605.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.