Senior Vice President, Commerce (Retail Media)

Company description

Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands.

Starcom has long been the professional birthplace and proving ground for marketing leaders – CEOs, CMOs, sales leaders, and technology pioneers – and we continue to drive the industry with peerless talent and relentless innovation.

From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value.

In an AI era, we remain ""Guided By Humanity,"" a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology.

With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands.

Overview

The Senior Vice President, Commerce role leads a fast growing and dynamic commerce practice inclusive of client executive lead responsibilities for growth, practice leadership to grow and develop the team, and internal leadership to grow commerce adoption in holistic identity and lead media to shelf plans. Leadership experience in an agency environment is essential in addition to a proven track record of excellent client leadership and team development.

Responsibilities

Role Objectives:

Product

• Overall control of workflow and assigned responsibilities within their group. They will oversee the progress of all projects and provide assistance, where necessary, to assure timely completion of projects

• Ensure that all client deliverables are produced completely and efficiently leveraging tools such as Asana or Smart Sheets.

• Oversee strategic principles for commerce work deliverables and able to engage and articulate with client Sr. Leadership to present and defend approaches.

• Oversee action plans for achieving and measuring campaign success, including determining key metrics and processes for measurement and optimization

• Evaluate and recommend full spectrum of Commerce partnerships including all appropriate Retail Media platforms (Walmart Connect, Kroger Precision Marketing, Amazon, Roundel, Sam’s Club MAP, etc.) as well as bid and campaign management tools (i.e Pacvue and SKAI) and Retailer data and analytic tools (Luminate/Scintilla, Stratum, AMC)

• Work with strategic planning, digital planning and outside ad agencies to ensure search complements all client marketing activity

• Keep clients and agency counterparts informed on latest developments in the Commerce industry and develop bespoke Thought Leadership opportunities at external conferences and client events

• Grow agency Commerce business through new business and organic client growth

• Keep up with growing Commerce platforms and trends, understand how Commerce and other media channels work together, and look holistically to plan for client businesses/goals

• Lead client and inter-agency education of Commerce, as well as developing intellectual capital, including best practices, case studies, and official agency points-of-view

• Act as a though leader and master strategist for all things commerce

People

• Establish and foster a corporate culture that inspires talent

• Allocate assignments to leverage each person’s skills, as well as motivate their interests and challenge their minds

• Encourage thorough evaluation of Commerce marketing strategies while finding opportunity for competitive advantage

• Develop direct reports by providing ongoing feedback and conducting employee evaluations

• Recruit and retain top search marketing talent, growing the Commerce team to deliver on client and agency goals

Clients

• Serve as client senior point of contact, able to provide effective long-term strategic guidance and counsel

• Master, identify, and communicate trends in Commerce and in client industries

• Stay up to date with all Starcom/Publicis Commerce client initiatives and be able to introduce other client experiences with similar goals and targets to existing or potential partners

• Define and evaluate client competition online, as well as how it relates to Commerce initiatives

• Establish appropriate account staffing, scope of services, and fee proposals

Qualifications

• 12+ years of progressive levels of commerce / shopper/retail media experience

• 5+ years in senior leadership roles (VP/SVP level), leading large teams and complex client engagements.

• In-depth activation and optimization experience with Amazon, Walmart, Kroger, Target, etc.

• Experience with organic and paid search and or display on-site and off-site

• Experience applying commerce marketing to brand-building and direct response initiatives

• Experience with Retail Media Data a plus (Luminate/Scintilla, Amazon Marketing Cloud, Stratum)

• Strong command of search engine research and reporting resources

• Experience with at least one major bid management tool (Pacvue or SKAI)

• Demonstrated leadership and management skills of a large and dynamic team

• Demonstrated business acumen and a track record of success in the media/marketing services profession

• Solid interpersonal and teamwork abilities

• Ability to lead new business development process, with demonstrated ability to win new clients

• Ability to build and strengthen client relationships

• Maintain healthy senior relationships with key industry partners

Additional information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more

• Monetary assistance and support for Adoption, Surrogacy and Fertility

• Monetary assistance and support for pet adoption

• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

• Tuition Assistance

• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

• Matching Gifts programs

• Flexible working arrangements

• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $180,215.00 - USD $268,905.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/31/2026.