Bilingual Business Development Center (BDC) Representative - All Motor

Job Description

Job Description

Bilingual Business Development Center (BDC) Representative – All Motors Used Car Dealership

Location: All Motors – 29 Newbury Street, Peabody, MA 01960
Department: Sales / Customer Relations
Reports To: Sales Manager or General Manager
Schedule: Full-Time | Weekends Required | On-Site

Position Summary

All Motors is seeking a motivated bilingual (English/Spanish) professional to join our growing team as a Business Development Center (BDC) Representative .
This position plays a key role in driving dealership growth by managing inbound and outbound leads, setting quality appointments, and ensuring every customer receives a first-class experience.

The ideal candidate is professional, personable, and organized — with strong communication skills in both English and Spanish, and a genuine desire to help customers throughout their buying journey.

Key Responsibilities

• Respond promptly to all phone calls, internet leads, text messages, and social media inquiries — in both English and Spanish.

• Engage customers with accurate information on vehicles, promotions, and financing options.

• Provide consistent follow-up and maintain relationships with potential buyers and past customers.

• Manage and update customer information accurately within the dealership CRM system.

• Conduct 80–100 outbound calls or texts per day to generate interest and set appointments.

• Follow up on missed appointments and unsold leads to maximize conversion rates.

• Schedule qualified appointments and coordinate closely with the sales team to ensure a smooth handoff.

• Maintain a 50%+ appointment show rate and 20–25% close rate on shown appointments.

• Support dealership marketing efforts including community events, digital promotions, and QR code campaigns to increase foot traffic.

• Collaborate with sales and management to help achieve monthly sales goals of 30–50 vehicle units .

Qualifications

• 1–3 years of experience in automotive BDC, customer service, or inside sales preferred.

• Must be fluent in English and Spanish (spoken and written).

• Excellent communication, active listening, and interpersonal skills.

• Organized, dependable, and goal-oriented with a strong sense of initiative.

• Comfortable using CRM software and Microsoft Office tools.

• Positive, team-oriented mindset with a professional attitude.

• High School Diploma or GED required; some college coursework preferred.

Compensation & Benefits

• Pay Structure: Salary + Bonus (performance-based incentives for appointments shown and vehicles sold).

• Schedule: Full-time, including some evenings and weekends.

Why Join All Motors

At All Motors, we’re more than a dealership — we’re a family-focused, community-driven organization that values professionalism, customer care, and personal growth.

We are seeking a bilingual (English/Spanish) professional who thrives in a fast-paced environment, enjoys helping others, and wants to build a long-term career in automotive sales and customer relations.

All qualified applicants are encouraged to apply. We are proud to be an equal opportunity employer and welcome diversity in our workplace — including candidates who are bilingual, women, and individuals from all backgrounds.

Location

All Motors Used Car Dealership
29 Newbury Street
Peabody, MA 01960

To Apply: Please submit your résumé and a brief message describing your customer service or sales experience.

All Motors is seeking a motivated bilingual (English/Spanish) professional to join our growing team as a Business Development Center (BDC) Representative.
This position plays a key role in driving dealership growth by managing inbound and outbound leads, setting quality appointments, and ensuring every customer receives a first-class experience.

The ideal candidate is professional, personable, and organized — with strong communication skills in both English and Spanish, and a genuine desire to help customers throughout their buying journey.

Company Description

All Motors is seeking a motivated bilingual (English/Spanish) professional to join our growing team as a Business Development Center (BDC) Representative.\rThis position plays a key role in driving dealership growth by managing inbound and outbound leads, setting quality appointments, and ensuring every customer receives a first-class experience.\r\rThe ideal candidate is professional, personable, and organized — with strong communication skills in both English and Spanish, and a genuine desire to help customers throughout their buying journey.