Social Media Strategist

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Social Media Strategist

Full Time Golden, CO, US 1 Attachments

2 days ago Requisition ID: 1011

Salary Range: $80,000.00 To $100,000.00 Annually

Social Media Strategist

Reports to: Marketing leadership

Scope: CCS, Rejuvenate Colorado, and SkinLab Denver

Level: Mid-level individual contributor. Owns social strategy and execution with full autonomy but does not own budget, hiring, or overall marketing strategy

Direct reports: None

Compensation: $80-$100k annually

Work arrangement: Hybrid; WFH + office time at CCS Golden, RMS, and SkinLab (as necessary). Occasional before and after-hours content capture is required.

Position Summary

The Social Media Strategist owns social media strategy and content creation across all three brands in the practice group: a surgical authority brand, and two luxury medspa brands. This role is equal parts strategist and creator. You will take business objectives from marketing leadership, turn them into a social plan for each brand, and then bring that plan to life with high quality, platform native video and polished design that you shoot, edit, and create yourself. You will measure what works, use the data to refine the strategy, and manage your own work without close supervision.

Key Responsibilities

Strategy and Planning

• Develop and own the social strategy for each brand, translating business objectives into audience, channel, content, and engagement plans
• Own an integrated monthly content calendar for each brand, planned at least four weeks ahead, balancing always on content with promotions, provider launches, events, and timely opportunities
• Lead the social side of weekly and quarterly planning with marketing leadership and the Marketing Specialist so social, email, web, and promotions launch as one integrated plan
• Monitor platform updates, algorithm shifts, social listening, and trends, and translate them into timely, brand appropriate content for a medical aesthetics audience

Video, Design, and Content Creation

• Concept, shoot, and edit high quality, platform native short form video for Instagram and TikTok, with a strong eye for lighting, framing, audio, pacing, hooks, and text overlays
• Direct on location shoots with providers, staff, and patients across all locations, and step in front of the camera when the content calls for it
• Design polished, on brand graphics, carousels, Stories, and motion graphics, and build reusable templates that keep each brand visually consistent
• Create compelling content when filming isn't possible, using existing footage, photography, and motion design to keep quality high
• Launch and grow a TikTok presence from the ground up to reach and bring in younger patients across the brands

Providers, Creators, and Community

• Partner with surgeons, injectors, and aestheticians to uncover their stories and expertise, and coach them to show up confidently on camera and on their own social accounts
• Own the influencer and UGC creator program across all three brands, including identifying partners, writing briefs, giving feedback, managing timelines, and ensuring deliverables meet brand standards
• Manage daily community engagement in comments and DMs, routing patient inquiries to the call center or front desk promptly
• Apply sound judgment on clinically sensitive content and patient privacy (e.g., before and after guidelines, patient consent, aesthetic medicine advertising standards)

Performance and Optimization

• Set KPIs for each brand, and own weekly, monthly, and quarterly reporting that turns performance data into clear insights and recommendations
• Test formats, hooks, and content pillars; scale what works and retire what doesn't
• Connect social activity to business outcomes (inquiries, consults, bookings) and share organic insights with paid media partners to inform boosting and ad creative

Who Succeeds in This Role

This role runs on independent strategy and creative execution across three brands at once. Here is what is necessary to be successful in this role.

• A true creator with a high bar for visual quality, who knows the difference between content that looks good and content that stops the scroll
• Manages their own work: sets priorities, builds timelines, and hits deadlines without reminders
• Strategic first, starting from the business goal and the audience rather than what to post today
• Data curious, reviewing the numbers regularly and changing course based on what they learn
• A persistent problem solver who tries another approach when something doesn't work
• Detail oriented, especially with captions, provider names, offer details, and compliance language
• A proactive communicator who flags risks and needs before they become problems
• Confident and warm on set, able to put providers, staff, and patients at ease in front of the camera

Qualifications

• 4 to 6+ years of hands on social media experience for a brand or agency, including managing multiple brands, locations, or product lines at once
• A portfolio of original short form video and design work that you shot, edited, and designed yourself (required)
• Proven experience turning business objectives into social plans, with measurable growth in engagement and community
• Advanced video editing skills in CapCut and Adobe Premiere Pro; After Effects or motion graphics experience a strong plus
• Strong design skills in Canva and Adobe Photoshop or Illustrator, with a clear eye for layout, typography, and brand consistency
• Comfortable shooting on iPhone or mirrorless camera, with working knowledge of lighting, audio, and stabilization
• Experience managing creator and UGC partnerships, including briefs, feedback, and deliverables
• Comfortable with Meta Business Suite, Instagram Insights, and TikTok Analytics; experience with paid social amplification a plus
• Sound judgment in a regulated or reputation sensitive industry; aesthetic medicine, medspa, beauty, or healthcare experience a significant plus