Social Media & Content Coordinator

About Us

Wags & Walks is a nonprofit dog rescue dedicated to reducing euthanasia in local shelters and increasing awareness of rescue dogs as wonderful pets. We are ambitious with our goals and constantly looking for better ways to serve our community. In rescue, adaptability is key, change is inevitable, and a love for dogs is essential.

Our Los Angeles team works in a fast-paced, collaborative environment where creativity, flexibility, and initiative are valued. Every day brings new opportunities to tell meaningful stories, connect with our community, and help more dogs find loving homes.

Position Overview

We're looking for a creative, organized, and highly motivated Social Media & Content Creator to join our Los Angeles marketing team.

This role is responsible for capturing, creating, and publishing engaging content that brings our mission to life online. The ideal candidate is a strong visual storyteller who enjoys creating content in real-time, thrives in a fast-paced environment, and is passionate about animal rescue.

You'll play a key role in producing content across social media platforms, helping showcase adoptable dogs, fundraising campaigns, events, volunteers, fosters, and the everyday moments that make rescue work so impactful. This position works closely with the marketing team to execute content strategies, support digital campaigns, and maintain a consistent brand presence across channels.

Responsibilities

Social Media & Content Creation

• Capture photo and video content throughout the rescue, including dog intakes, adoptions, events, volunteer experiences, foster stories, and day-to-day shelter moments
• Create and edit engaging short-form video content for Instagram Reels, TikTok, Facebook, and other digital platforms
• Write thoughtful, engaging captions that reflect the Wags & Walks voice and mission
• Assist with maintaining and executing the social media content calendar
• Coordinate and attend photo and video sessions for adoptable dogs, events, and special campaigns
• Identify compelling rescue stories and help bring them to life through social content
• Support efforts to grow engagement, reach, and audience growth across social platforms
• Monitor trends, platform updates, and emerging content opportunities
• Assist with community engagement, including monitoring comments, messages, and user-generated content opportunities
• Help maintain organized digital asset libraries and content archives

Marketing & Communications Support

• Assist with copywriting for fundraising campaigns, event promotion, website updates, and other marketing initiatives
• Support graphic design needs using Canva, Adobe Express, or similar platforms
• Help maintain website content, including available dogs, events, and program updates
• Assist with content needs for fundraising campaigns, partnerships, special events, and organizational announcements
• Support the execution of marketing campaigns and promotional initiatives across multiple channels
• Coordinate content logistics with volunteers, fosters, adopters, partners, and other departments as needed

Administrative & Team Support

• Maintain content trackers, project management tools, and organizational systems
• Keep marketing folders, assets, and documents organized and up to date
• Attend marketing meetings and assist with follow-up action items
• Support event coverage, campaign execution, and other marketing-related projects as assigned
• Collaborate closely with team members across departments to help achieve organizational goals

Qualifications

• 2+ years of experience in social media, content creation, digital marketing, communications, or a related field
• Demonstrated experience creating, editing, and publishing content for social media platforms
• Strong understanding of Instagram, TikTok, Facebook, and short-form video best practices
• Experience with Canva, CapCut, Adobe Express, InShot, Later, Figma, or similar content creation tools
• Photography and videography skills with a strong eye for visual storytelling and brand consistency
• Excellent writing and communication skills
• Strong organizational skills and ability to manage multiple projects simultaneously
• Ability to work independently while collaborating effectively within a team environment
• Comfortable receiving feedback and adapting quickly in a fast-paced setting
• Proficiency with Google Workspace and common project management tools
• Comfortable working around dogs and in a hands‑on rescue environment
• Passion for animal welfare and the Wags & Walks mission

Bonus Qualifications

• Experience working or volunteering in animal welfare, nonprofit organizations, or mission-driven environments
• Experience with Mailchimp, Squarespace, Monday.com, or similar platforms
• Basic graphic design experience
• Familiarity with social media analytics and reporting

What Success Looks Like

• Consistently creating engaging, mission-driven content that helps dogs get seen and adopted
• Maintaining a strong and authentic social media presence across platforms
• Supporting fundraising, adoption, foster, and community engagement efforts through storytelling
• Contributing to a collaborative, creative, and mission-focused marketing team
• Helping more people connect with and support the work of Wags & Walks

Compensation, Benefits & Schedule

• $22 - $25 / hr
• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance
• Opportunity to work at a high impact fast growing non-profit organization
• Tuesday - Saturday schedule - one remote day (not Saturday) following the first month of training

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