Vice President, Media

Vice President, Media

USA - Corona, CA

About Monster Energy:

Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the gamechangers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.

A Day in the Life:

The VP, Media will lead media strategy, investment, planning, and measurement across the Monster Energy portfolio — Monster Energy, Reign, Bang, NOS, Full Throttle, and Storm. They will direct how the media budget is utilized across all paid channels — linear and connected TV, digital video, paid social, search, programmatic, retail media, audio, and out-of-home — and will be accountable for the performance and efficiency of the investments. The VP will own retail media end-to-end across key large store customers, and convenience-channel networks; and owned media channels; and governs the measurement infrastructure — marketing mix modeling, incrementality testing, and attribution — that informs portfolio investment decisions. As well as design and lead the media organization, define the agency operating model, and represent Monster externally with platform, agency, and measurement partners.

The Impact You'll Make:

• Build full-funnel U.S. media strategy and channel mix plans across the Monster brand portfolio that ladder to brand and commercial priorities.
• Co-set the annual U.S. working media budget with the CMO Americas; lead allocation decisions across brands, channels, and pillars throughout the year.
• Own retail media end-to-end, and convenience-channel networks; integrate retail media planning with shopper marketing and Commercial.
• Design, hire, develop, and lead the U.S. media organization, including the leadership team across performance media, brand media, retail media, commerce media, measurement, and operations.
• Establish and govern the U.S. media measurement framework - Marketing Mix Modeling (MMM), incrementality testing, attribution methodology, and clean room partnerships - and use outputs to drive reallocation decisions.
• Manage agency relationships and specialist roster; lead Agency of Record (AOR) pitches, consolidations, or in-housing transitions; set the in-house vs. agency posture in partnership with the CMO Americas.
• Lead the testing and learning agenda with disciplined methodology, escalation paths, and decision protocols; ensure quarterly readouts that drive media investment decisions.
• Own Direct-to-Consumer (DTC) and commerce media - including brand.com performance, Amazon storefront activation, and platform-direct execution - in coordination with Ecommerce and Commercial.
• Partner with Brand, Creative, Sponsorships, Insights, and Finance peers to integrate media into broader marketing strategy; co-amplify Monster's sports and lifestyle sponsorships through paid media.

Who You Are:

• Bachelor's Degree preferred in Marketing, Business, Communications, or a related field.
• 10+ years of experience in media strategy, performance marketing, retail media, and measurement.
• Experience in the Consumer Packaged Goods (CPG) or beverage industry is strongly preferred.
• 7+ years of experience in senior leadership roles managing managers of managers, including hands-on experience with team design and building.
• Advanced fluency with Marketing Mix Modeling (MMM).
• Expertise with attribution and incrementality tools.
• Proficiency with retail media platforms(e.g., Walmart Connect, Amazon Ads).
• Standard productivity tools (Microsoft Office, Google Workspace).
• Demonstrated track record of designing and standing up media organizations from the ground up.
• Proven experience managing $100M+ annual working media budgets at scale.
• Experience integrating acquired brands into a unified media operating model is a strong plus.

Monster Energy provides competitive total compensation. The estimated annual salary range for this position is listed below. Actual compensation may vary based on skills, qualifications, experience, and work location.

Pay Range

$213,750 - $285,000 USD