Director of Sales, Events & Marketing

Summary The Director of Sales, Events & Marketing has direct oversight of the Sales and Event operations of the hotel. Responsibilities include the Sales, Marketing and Events Budget/P&L, revenue forecasting, advertising, marketing, developing and writing business plans, and ownership meetings. Additionally, this role leads the development and implementation of both short‑term and long‑term strategies in all sales, catering and marketing channels to achieve the hotel's revenue goals and increase market share performance. The Director of Sales, Events & Marketing leads sales and event managers, trainees, interns, and administrative staff. They manage recruitment and hiring of sales and event services staff, and train, manage and coach managers in their selling and servicing process in order to meet company goals and maximize hotel revenues. The Director must be able to train and monitor the group and transient contractual agreement process, quote rates, send referrals, set traces, and manage retention, reactivation, and acquisition accounts. The Director reports directly to the General Manager with oversight from the Regional Vice President of Sales and Events. Duties Responsible for short and long term planning and the management of Event Sales and Event Planning Develop and recommend the budget, marketing plans and objectives and manage within those approved plans Maintain or exceed budgeted sales and profits in all event areas Develop and implement effective marketing plans for generating catering revenues Experience evaluating each piece of event business to ensure it can be properly serviced Monitor sales performance of Event Sales Managers Put together creative and innovative menus based on kitchen skills Work closely with the Chef on pricing specialty menus Train, supervise and work with event staff, in order to solicit and book banquet and event functions, as well as the planning, merchandising and execution of the functions Work closely with the Banquet Manager and their team to create and ensure quality levels are being met on a daily basis as well as enhancing overall banquet set‑ups Lead the event team to build long‑term, value‑based customer relationships that enable achievement of hotel Event sales objectives Administer all phases of the event department, including but not limited to sales, planning, marketing, servicing and administrative procedures Coach and counsel employees to reflect Hyatt service standards and procedures Qualifications Relevant Sales and Event Services experience Demonstrated ability to effectively interact with people of diverse socioeconomic, cultural, disability, and ethnic backgrounds Professional presentations skills Prior hotel experience required, preferably in a Director role Must be a caring leader that builds trust and engagement by cultivating genuine relationships Innovative thinker who will challenge business processes and concepts to drive results Must be creative and strategic in developing marketing/advertising campaigns and managing various social media platforms Clear, concise written and verbal communication skills Excellent organizational and time management skills Must be proficient with computers as well as Microsoft Word, Excel and the internet Comfortable with sales and revenue systems/programs Flexible to work some nights and weekends when necessary based on business and staffing needs #J-18808-Ljbffr