Marketing Specialist

Job Description

The Marketing Specialist is responsible for developing, implementing, and managing the company’s marketing strategies across multiple channels.

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This role requires creativity, strategic thinking, and executional excellence to drive brand awareness, support sales initiatives, and strengthen customer engagement. Beyond traditional marketing duties, this position manages cross-functional projects including event planning, vendor relations, recruiting marketing support, and internal initiatives that directly support business growth, retention, and operational efficiency.

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RESPONSIBILITIES

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Marketing Strategy & Campaigns

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• Develop and execute comprehensive marketing campaigns across digital, print, radio, and traditional channels.
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• Collaborate with leadership to align marketing initiatives with overall business goals.
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• Research and analyze market trends, customer insights, and competitor activities to identify opportunities and potential risks.
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• Lead public relations efforts, brand recognition initiatives, and external visibility opportunities.
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Content Creation & Brand Management

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• Create all company graphics, flyers, videos, digital assets, and promotional materials.
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• Develop blogs and written content for website use; provide all content for company newsletters including job postings, subscriber updates, and performance highlights.
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• Maintain consistent brand voice, messaging, and visual identity across all platforms and communications.
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Digital Marketing & Analytics

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• Oversee social media accounts by planning, scheduling, publishing, and monitoring engagement and growth.
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• Manage and track SEO campaign performance in collaboration with external vendors; provide reporting and insights to leadership.
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• Plan, launch, and manage online reputation initiatives, including Google review-building programs and competitions.
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• Track and manage Google Business Profiles, monitoring engagement, accuracy, and customer interactions.
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• Monitor, measure, and analyze campaign effectiveness using analytics tools; prepare reports and insights for leadership review.
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Events & Community Engagement

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• Plan, coordinate, and execute company events including client appreciation outings, golf tournaments, job fairs, sponsorships, and internal company events.
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• Manage event budgets, timelines, logistics, vendor coordination, and promotional materials from planning through execution.
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• Design, budget, and assemble bi-monthly promotional drop-offs and branded materials for the sales team.
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• Launch and oversee employee and associate recognition programs, including temp-to-perm celebrations, milestone recognition, certificates, and internal acknowledgements.
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• Coordinate employee and client gifting initiatives such as holiday cakes, welcome boxes, and appreciation items.
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Collaboration, Recruiting & Sales Support

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• Manage weekly job postings for both proactive and reactive recruiting needs, ensuring postings are marketable, brand-aligned, and optimized for visibility.
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• Work closely with the sales team to provide branded materials, promotional items, and tools that support client engagement and business development.
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• Ensure all marketing and operational support initiatives directly enhance client acquisition, employee retention, and customer satisfaction.
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• Collect and organize client information including case studies, testimonials, references, programs, and relevant data to support marketing campaigns, proposal responses, and targeted client outreach.
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Vendor & Operations Management

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• Oversee vendor relationships including website management, newsletter distribution platforms, SEO providers, radio advertising partners, and promotional vendors.
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• Serve as the primary point of contact for external partners and suppliers related to marketing, events, and promotional initiatives.
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Qualifications

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• 2–5 years of marketing experience
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• Bachelor’s degree in Marketing or a related field of study
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• Excellent writing, communication, and organizational skills
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