Marketing Specialist

Job Description

Aruza is a people-focused organization dedicated to providing exceptional pest control services while fostering personal and professional growth for our team members. We are a dynamic and fast-growing organization at the forefront of transformational change. We are committed to process improvement, innovation, and building a talented team to drive our mission forward.

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Aruza Pest Control is seeking a results-oriented Marketing Specialist to support marketing initiatives that drive brand awareness, lead generation, and customer growth across our markets.

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This role will focus on executing marketing campaigns, coordinating external partners, monitoring performance, and identifying opportunities to improve marketing effectiveness. The ideal candidate is organized, analytical, creative, and comfortable managing multiple projects while working independently in a growing, multi-market organization.

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This is an opportunity for a hands-on marketing professional to make a direct impact on business results while helping strengthen Aruza’s marketing capabilities.

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Responsibilities:

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Marketing Campaigns & Lead Generation

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• Coordinate and execute marketing campaigns across digital advertising, social media, email, website, and other relevant channels.
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• Support lead generation initiatives that increase qualified leads and customer acquisition.
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• Monitor campaign performance and recommend adjustments to improve results.
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• Collaborate with Sales and Operations to support marketing needs across branches and markets.
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• Research marketing trends, competitors, and opportunities to improve campaign effectiveness.
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Digital Marketing & Brand

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• Assist with website content, SEO initiatives, online listings, social media, and digital communications.
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• Help maintain consistent branding and messaging across marketing materials and customer-facing channels.
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• Coordinate the development of advertising, promotional materials, graphics, and other creative assets.
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• Support local marketing initiatives, partnerships, and promotions that strengthen Aruza’s market presence.
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Agency & Vendor Coordination

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• Coordinate with external marketing agencies, vendors, and creative partners.
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• Track campaign deliverables, timelines, budgets, and performance.
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• Communicate project requirements and follow up to ensure work is completed accurately and on schedule.
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• Identify opportunities to improve vendor performance, marketing processes, and overall efficiency.
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Reporting & Analytics

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• Track marketing metrics, including lead volume, cost per lead, campaign performance, and conversion rates.
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• Maintain accurate reporting and provide regular updates on marketing activity and results.
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• Help improve lead tracking, reporting processes, and marketing systems.
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• Use performance data to identify trends and recommend practical improvements.
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Collaboration & Project Management

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• Work directly with the CEO and collaborate with Sales, Operations, and other stakeholders on marketing priorities.
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• Manage multiple projects and deadlines while maintaining attention to detail.
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• Help organize marketing calendars, campaigns, budgets, and project timelines.
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• Provide recommendations for improving marketing execution and supporting company growth.
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Job Requirements:

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• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
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• 2–5 years of marketing experience, preferably in digital marketing, campaign coordination, lead generation, or a related area.
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• Familiarity with digital advertising, social media, SEO, email marketing, and website content.
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• Experience coordinating agencies, vendors, or multiple marketing projects is preferred.
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• Strong organizational, communication, analytical, and project management skills.
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• Ability to track performance metrics and use data to support decisions.
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• Proficiency with Microsoft Office and familiarity with marketing analytics, CRM, or marketing automation tools.
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• Ability to work independently, manage competing priorities, and adapt in a fast-growing environment.
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• Experience in home services, pest control, consumer services, or a multi-location business is a plus.
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Aruza Pest Control is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

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