VP / Sr. Director of New Customer Growth & Social Commerce

VP / Sr. Director of New Customer Growth & Social Commerce

About the Role

As the VP / Sr. Director of New Customer Growth & Social Commerce (reporting to the CGO ), you will lead Beam’s growth engine into a new era of innovation and scale. You will be the architect of a system that merges traditional performance excellence with the exploding world of social commerce.

This role is built for a "player-coach" who is obsessed with growth—not just by looking at CAC, but by evolving our measurement into a robust balance of incrementality and halo effects to understand how D2C spend drives growth across other parts of the business . You will lead a high-performing team to scale channels from six-figure test budgets to $1M+ monthly powerhouses, ensuring Beam remains at the forefront of the collapsing line between community and commerce.

Who You Are

• The Scaler: Proven track record of driving a D2C brand past the $100M mark with complex omni-channel distribution strategies.
• The Architect: A first-principles thinker who has successfully scaled multiple channels from sub $250k monthly budgets to $1M+ per channel.
• The Analytical Expert: Deeply familiar with attribution models, marginal ROI, and MMM. You know exactly when and how to deploy incrementality testing to make real-time investment decisions.
• The Talent Magnet: 8–10 years of experience in growth marketing, with 3+ years of excellence in recruiting and developing world-class teams.
• The Growth Visionary: You are consistently at the forefront of leveraging AI and new tooling to optimize processes and remove bottlenecks.
• The Player-Coach: You possess the executive presence to influence the P&L at the enterprise level, but you aren't afraid to roll up your sleeves to conduct a performance deep-dive or refine creative strategy.

What You’ll Do

• Own New Customer Marketing Strategy: Set and lead the new-customer acquisition strategy for one of the fastest-growing brands in health and wellness, maximizing sustainable, profitable growth across Paid Digital, Influencer, Search, Podcasts, TV/CTV, and Affiliate. Own the channel mix, the efficiency targets (CAC, LTV:CAC, contribution margin), and the forecasting and budget discipline to hit them quarter after quarter.
• Build and Lead the Team: Lead, mentor, and manage a team of marketers — setting clear standards, developing talent, and creating the kind of high-accountability culture that attracts and retains strong operators. Make the team measurably better at their craft and the function more capable as it scales.
• Drive Profitability Across Channels: Own the profitability of the growth portfolio, not just its top-line. Understand where each channel sits on its diminishing-returns curve, know when to push spend and when to pull back, and allocate budget toward marginal efficiency rather than vanity volume. Build the discipline to scale spend without eroding contribution margin.
• Drive Creative Strategy: Partner with Creative to run a high-velocity performance creative testing engine, deriving sharp insights from what's working and feeding them back into concepts, formats, and messaging across the full funnel. Translate winning creative into repeatable frameworks, raise the volume and hit-rate of testing, and connect creative learnings to spend decisions.
• Operationalize AI & Tooling: Identify and deploy the highest-leverage applications of AI across Growth Marketing — from creative production and audience analysis to reporting, attribution, and channel optimization — to drive speed, accountability, and scale. Build the tooling and workflows that let a lean team operate like a much larger one.
• Collaborate at the Enterprise Level: Act as a strategic partner to Creative, Data, Finance, and Product, ensuring growth efforts align with broader business objectives and long-term demand creation. Bring rigor to measurement and attribution, defend the numbers in cross-functional planning, and balance near-term efficiency against the brand and demand investments that compound over time.

Why Beam?

• Define the Future: You will bridge the gap between creator-led performance and traditional growth at an enterprise scale.
• High Visibility: Reporting to the CGO , you will have real ownership and a clear path into broader commercial leadership.
• The Culture: We value builders who want to design the future of commerce, not just inherit a legacy system.

Location & Benefits:

Boston, MA or New York, NY (Hybrid, 3 days/week in-office) 

We offer:
✔ Fully covered medical benefits + dependent contributions
✔ Unlimited PTO
✔ 401k with up to 4% match
✔ Wellness stipend for health & fitness
✔ Commuter benefits

These are the Values that Guide our Decisions in the Business:

People First

We take care of ourselves, our teammates and our customers equally

Constant Improvement

Small daily improvements and a commitment to innovation and growth in our personal lives, as well as throughout the business

Transparent and Open Communication

Say it straight or it comes out crooked- respectful and direct communication always

Ego is the Enemy

Always stay humble, hungry, and curious

Think Like an Owner

How are my actions or this moment going to affect the big picture?

Risk Taking

Make informed bets and emotionally move on from the ones that don’t work

Creativity and Rapid Iteration

Think big, fail fast and inexpensively