Paid Search Specialist

Paid Search Specialist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Paid Search Specialist based in India.

This is a hands-on paid media role focused on scaling customer acquisition across a growing portfolio of B2B technology brands. You will own the execution and optimization of Google Ads and Microsoft Ads campaigns across multiple campaign formats. The role combines performance marketing, data analysis, experimentation, and conversion optimization to drive measurable business outcomes. You will work closely with Analytics, Engineering, Creative, Product, and Marketing teams to improve performance across the full customer journey. A strong emphasis is placed on testing new strategies, improving attribution, optimizing landing-page experiences, and reducing inefficient spend. You will also have opportunities to use AI and automation to streamline marketing workflows and accelerate experimentation. This remote contract position is ideal for an analytical and curious marketer who thrives in a collaborative, fast-moving, performance-driven environment.

Accountabilities:

• Build, launch, manage, and continuously optimize paid search campaigns across Google Ads and Microsoft Ads, including Search, Performance Max, Demand Gen, and emerging campaign formats.
• Conduct keyword research, expansion, refinement, and negative keyword management to maximize traffic relevance while minimizing wasted advertising spend.
• Optimize bidding strategies, budgets, targeting, campaign structures, and account settings based on performance data and business objectives.
• Design, implement, and evaluate A/B tests covering keywords, audiences, bidding approaches, ad copy, landing pages, and campaign structures.
• Analyze campaign performance to identify opportunities for stronger acquisition, improved efficiency, higher-quality leads, and sustainable growth.
• Develop and recommend new paid search strategies based on performance trends, market developments, platform changes, and emerging opportunities.
• Improve Quality Scores, ad relevance, conversion rates, and landing-page experiences through ongoing experimentation and optimization.
• Partner with Business Intelligence, Engineering, Creative, Product, Analytics, and Marketing teams to improve campaign performance and the broader customer journey.
• Use reporting and analytics platforms to monitor results, understand attribution, identify trends, and translate data into actionable recommendations.
• Explore AI-powered tools and automation to improve marketing workflows, operational efficiency, testing velocity, and campaign management.

Requirements:

• 3+ years of hands-on experience managing Google Ads and Microsoft Ads campaigns, preferably across multiple campaign types and business objectives.
• Strong practical experience with Search, Performance Max, Demand Gen, keyword strategy, audience targeting, bidding strategies, attribution, and conversion tracking.
• Demonstrated ability to optimize campaigns toward meaningful business outcomes, rather than relying solely on surface-level or vanity metrics.
• Strong analytical and quantitative skills, with the ability to interpret campaign data, identify performance drivers, diagnose issues, and recommend actionable improvements.
• Experience with analytics and reporting tools such as GA4, Google Tag Manager, Looker Studio, Tableau, Microsoft Clarity, or comparable platforms.
• Experience designing and evaluating A/B tests and using experimentation to improve campaign performance.
• Excellent written and verbal communication skills, with the ability to explain campaign performance, insights, and recommendations to both technical and non-technical stakeholders.
• Ability to manage multiple projects and priorities effectively in a fast-paced, collaborative environment.
• Curiosity, adaptability, and a strong interest in testing new ideas, technologies, and paid media strategies.
• Experience collaborating with Creative, Marketing, Product, Engineering, Analytics, or Business Intelligence teams.
• Experience using AI tools or marketing automation to improve workflows and campaign efficiency is highly desirable.
• Candidates must be currently authorized to work in India and able to maintain work authorization throughout the engagement.
• Ability to successfully complete any required pre-employment screening.

Benefits:

• Fully remote contract opportunity for candidates based in India.
• Hourly compensation ranging from ₹500 to ₹1,000 INR, depending on skills, relevant experience, and other compensation factors.
• Opportunity to work across a growing portfolio of B2B technology brands and acquisition programs.
• Hands-on exposure to Google Ads, Microsoft Ads, analytics, attribution, experimentation, and conversion optimization.
• Cross-functional collaboration with Marketing, Creative, Product, Engineering, Analytics, and Business Intelligence teams.
• Opportunity to leverage AI and automation to improve marketing efficiency and performance.
• Environment centered on continuous experimentation, learning, and iterative optimization.
• Please note: as this is a contract position, the role does not include company-sponsored perks or benefits.