Business Development BDR

Are you in search of a workplace that thrives on community connections through advertising?If so, we’d love to have you join our sales team!  Our Lamar office in Muskegon, Michigan is now hiring a new Sales Account Executive (salary + commission) to help us bring innovative outdoor advertising campaigns to life for brands in Muskegon, MI and the surrounding areas. We need someone who understands the connection between marketing and sales and genuinely gets excited with each and every sale - big or small!

Rated #1 Sales team for 2025 on Comparably , our Sales Account Executives are the connection between Lamar and the communities we serve.   O ur AE's meet and exceed sales objectives in their assigned territory by using professional sales techniques  to   develop long-term advertising relationships that grow  not only  Lamar advertising sales , but also our relationships in our communities. 

Why Lamar?

Rated #1 Sales team for 2025 on Comparably , our Sales Account Executives are the connection between Lamar and the communities we serve. Our AEs meet and exceed sales objectives in their assigned territory by using professional sales techniques to develop long-term advertising relationships that grow not only Lamar advertising sales, but also our relationships in our communities. 

Lamar is a certified  Great Place to Work , with 88%of employees in agreement. Lamar Advertising has also been named as a “Best Company to Work For” in U.S. News & World Report’s annual ranking.

• Learn more about us on our official
• Check reviews and company updates on our
• Learn more about our  Great Place to Work certification.

What’s in it for you?

• A Monday-Friday, 8:00 am - 5:00 pm schedule with paid holidays, with a combination of time spent in-office and selling in the field
• First-year earning potential of $43,680 - $49,920, including commissions, dependent on experience and selling ability
• No commission cap, so earning potential is unlimited as you grow your book of business!
• Monthly auto and cell allowances for work-related expenses

What can you expect from us?

• Comprehensive 3-month training program with opportunities to participate in our corporate-hosted Lamar Sales School
• Multiple medical plan options and health savings account
• Hospital, Critical Illness, and Accident coverage
• Dental and vision insurance
• Short and long-term disability and paid parental leave
• 120 hours of paid time off (PTO) that increases with tenure
• 12 paid company holidays, including Presidents Day and Juneteenth
• Employee Stock Purchase Plan
• 401(k) plan with company match
• Up to $1,200 value in employer-paid HSA contributions and cash rewards for engaging in our wellness program
• A people-first culture that invests in connection, community involvement, and transparency around employee feedback
• Ongoing professional development and internal leadership programs to maximize your career potential
• Advancement opportunities, as our goal is to promote all Sales Managers from within!

What we’re looking for in YOU:

• Comfort making cold calls over the phone and in-person
• Ability to make oral presentations and clearly articulate policies and procedures
• Align with our values of inclusivity and effectively communicate with people of various social, cultural, economic, and educational backgrounds
• Motivation to learn new technology and systems
• Ability to exhibit effective time management and self-organization
• Willingness to immerse yourself in the outdoor advertising industry with the intent of selling its benefits to businesses and customers
• Ability to communicate professionally both verbally and in writing
• Ability to perform effectively under fluctuating workloads
• A knack for making connections and gaining the trust of others
• Ability to meet a sales quota and utilize general sales techniques
• Intrinsic self-motivation to overcome challenges and meet goals
• Resilience in response to rejection

Education and experience:

• Current and Valid Driver’s License required
• College Degree preferred
• Previous Outdoor Advertising sales experience preferred
• Proficiency in Microsoft Office Suite
• CRM experience preferred

Please note: Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test!  Not completing this assessment could result in disqualification from consideration for this position. 

Candidates with a disability in need of an accommodation to fulfill our application requirements should email   Show email

A day in the life:

On a regular basis, you will:

• Meet and exceed sales targets and monitor personal sales data and reports
• Target businesses in the assigned area and visit each established Lamar client as well as competitors' clients in a specified time frame
• Exhibit working knowledge of local and national competition
• Cluster accounts to work them efficiently 
• Identify potential growth areas and open new accounts
• Use Lamar computer tools to locate prospects & follow up on leads, as well as prepare proposals, written presentations, and research
• Develop their presentation skills by utilizing computer tools, and present to clients on a regular basis
• Develop new product knowledge and selling skills
• Actively participate in sales meetings, regional meetings, seminars, and trade shows
• Perform administrative duties, such as:
  • Maintaining daily, weekly, and monthly sales plans a month in advance
  • Follow up on all client production orders and problem-solve any issues that may arise
  • Maintaining organized and up-to-date records of clients and sales activity

Physical demands and work environment:

• The work environment is a combination of an office environment and work in the field, making sales calls and servicing existing accounts.
• The physical demands for this position include light lifting, seeing (with a focus on reading, color distinction, acuity, depth perception, and peripheral vision), sitting less than 50% of the time, standing, talking, turning, and walking.
• Nights spent away from home traveling are less than 10%.

Who we are:

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 360,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.

We provide ad space through:

• Billboards
• Interstate logos
• Handpainted murals
• Transportation and airports
• The largest network of digital billboards in the United States

We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.

We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. Please click here to learn more about Lamar's green initiatives.

Lamar is an EEO/AA employer, including Individuals with Disabilities, Protected Veterans, and any other State or Federally protected characteristic.

Please note:   Lamar Advertising does not sponsor or take over sponsorship of a work visa. Only candidates with U.S. work authorization not requiring sponsorship will be considered for employment.

SMS and Email Communications: By providing your contact information and submitting this form, you agree to receive email and SMS communications from Lamar Advertising Company regarding job opportunities, hiring events, and career-related updates. Message and data rates may apply. You can opt out at any time by emailing  Show email or replying 'STOP' to text messages. Your information will be processed in accordance with our  privacy policy .

Disability Self-Identification:  When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability. Please take a moment to watch for clarification on why we're asking for this information!

California Residents - Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number, and other contact information, employment history, reference contact information, and any other information provided by an applicant to Lamar. By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar. Lamar will not sell this information.

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.