Manager, Paid Search

Paid Search, Manager Location/Office Setup: NY, NY — Hybrid (3 days in-office) What You’ll Do: Campaign Management & Optimization Oversee day‑to‑day management of paid search and AI‑driven search campaigns across assigned clients, ensuring accuracy, timeliness, and performance delivery. Monitor pacing, budgets, and KPIs across traditional and AI‑powered search environments, implementing optimizations to drive efficiency and effectiveness. Analyze campaign and visibility performance data, spanning paid search, generative engine results, and answer engine placements to identify trends, issues, and opportunities. Contribute to test‑and‑learn roadmaps including ad copy tests, keyword and query intent expansions, prompt‑response optimization, and feature adoption. AI, GEO & AEO Strategy Oversee day‑to‑day management of paid search and AI‑driven search campaigns across assigned clients, ensuring accuracy, timeliness, and performance delivery. Monitor pacing, budgets, and KPIs across traditional and AI‑powered search environments, implementing optimizations to drive efficiency and effectiveness. Analyze campaign and visibility performance data, spanning paid search, generative engine results, and answer engine placements to identify trends, issues, and opportunities. Contribute to test‑and‑learn roadmaps including ad copy tests, keyword and query intent expansions, prompt‑response optimization, and feature adoption. Team Leadership & Development Supervise and mentor Senior Associates and Associates, ensuring flawless campaign execution and professional development across paid and AI search disciplines. Provide training, feedback, and guidance on best practices, campaign workflows, and the rapidly evolving AI search landscape. Client Partnership Serve as the day‑to‑day client contact, delivering performance updates and recommendations across paid search and AI search visibility with confidence and clarity. Build strong client relationships by demonstrating accountability, expertise, and responsiveness as search evolves. Cross‑Channel Collaboration Work with Associate Directors and channel teams (Paid Social, Programmatic, SEO) to ensure paid search and AI search programs are integrated into broader media and content strategies. Share learnings, GEO/AEO best practices, and emerging AI search insights with peers and junior team members to elevate the team's collective expertise. What You’ll Bring: Minimum of 5 years of hands‑on experience managing paid search campaigns (Google Ads, Shopping, Performance Max, SA360, or equivalent). At least 2 years of experience mentoring or directly managing junior team members. Strong analytical skills with proficiency in Excel (pivot tables, VLOOKUPs, performance reporting). Excellent attention to detail, organizational skills, and ability to manage multiple projects simultaneously. Strong communication skills with experience presenting to clients and internal stakeholders. $100,000 - $130,000 a year The salary range posted is reflective of base salary, which will be determined based on skills, experience, and qualifications. You will also be eligible for equity and benefits. Digital Matter is an Equal Opportunity Employer and is committed to fair and equitable hiring practices. All hiring decisions at Digital Matter are based on strategic business needs, job requirements, and individual qualifications. All candidates are considered without regard to race, color, religion, gender, sexuality, national origin, age, disability, genetics, or any other protected status. #J-18808-Ljbffr