Principal Product Marketing Manager

Product Marketing Manager For Firefly 2D And 3D Object CompositingAbout Firefly 2D and 3D Object Compositing: Gen AI with Adobe Firefly makes object compositing at scale finally a reality. For any companies that produce physical products (e.g., board games, cosmetics, automobiles, computers), the need to display those products in various environments is evergreen. Usually that required taking the actual product and photographing it, in order for the product to show up correctly in the final image. Now, with object compositing from Firefly Services, these companies can not only produce 3D digital twins or take 2D product photography and seamlessly harmonize it into a setting/background of their choosing, they can do so at scale while getting all the aspects of shadows, lighting, reflections, etc. correct.Position Summary: We are seeking a dynamic, experienced, and strategic Product Marketing Manager to drive product strategy and go-to-market success for Firefly 2D and 3D Object Compositing. This role will be pivotal in driving the success of our innovative AI-powered solutions, ensuring they meet the needs of our enterprise customers and align with Adobe's overall strategy. The area of object compositing is one of the most important 'bets' the business is making this year.What You'll DoDevelop deep knowledge of the business and be the expert in market trends, competitive landscape, and market growth driversEmpower our sales team to progress deals, through enablement and hands-on coachingCompose compelling marketing collateral, including product messaging, case studies, whitepapers, and other materials that resonate with target audiences.Build and manage influential sales tools including value calculators, discovery guides, and data sheetsLaunch key product releases and drive adoption via sales, customer and partner activationsUnderstand the competitive landscape and train sales to win against competitorsDevelop strategic plans, market positioning, and value propositionsBe a powerful storyteller with expertise on customer empathy, motivations, and challengesRequirementsBS/BA and 5+ years related work experience required, MBA a plus.Experience in product marketing including proven success in messaging, storytelling, sales enablement and business analysisExperience marketing world-class Software-as-a-Service products.Strong analytical, written, and verbal communication skillsExperience presenting to large and small audiences both live and virtualAbility to work across organizational lines and influence peers and executivesComfortable in a fast paced, dynamic environmentHighly skilled at critical decision-makingExperience marketing and selling to both large enterprises and scaling a high volume/velocity software business a plusAbout AdobeAdobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.Let's Adobe TogetherAt Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.Expected Pay Range:Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,400 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.In California, the pay range for this position is $180,300 - $261,150At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.State-Specific Notices:California :Fair Chance OrdinancesAdobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.Colorado:Application Window NoticeIf this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.Massachusetts:Massachusetts Legal NoticeIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.