Growth Marketing Associate

Job Description

Job Description

???? New York City (Hybrid) | ???? Full-time

This is for you if...

• You want to help build one of the fastest-growing education companies in the U.S.

• You love turning ideas into campaigns that generate real pipeline.

• You're excited by events, webinars, partnerships, outbound campaigns, and creative growth experiments.

• You enjoy wearing multiple hats and figuring things out as you go.

• You want to learn directly from experienced Growth and Marketing leaders.

• You care about making a real impact in education.

If that sounds like you, keep reading. ????

About Innovamat

Innovamat is transforming how math is taught and learned—and we're just getting started.

We're a fast-growing educational organisation with 350+ teammates across 10 countries. Our research-backed mathematics curriculum, intervention programs, and adaptive technology are already used by more than 27,000 teachers in 2,600 schools worldwide , and we're rapidly expanding across the U.S.

We believe every student deserves a meaningful math experience, and we're building the team that will make that happen.

About the Role

We're looking for a Growth Marketing Associate to help drive awareness, generate pipeline, and support our expansion across the United States.

Working closely with our U.S. Growth team and Global Marketing team, you'll execute marketing initiatives that create new opportunities with school districts and education leaders.

This role is perfect for someone early in their career who wants hands-on experience across multiple areas of growth marketing—from campaigns and events to partnerships, outbound initiatives, and demand generation.

If you love execution, learning quickly, and seeing your work directly impact company growth, you'll thrive here.

What You'll DoDrive Top-of-Funnel Growth

• Execute campaigns that generate qualified meetings for our Growth team.

• Support webinar, conference, and event marketing initiatives.

• Coordinate outbound marketing campaigns across multiple channels.

• Help launch new growth initiatives and experiment with different acquisition strategies.

• Identify opportunities to increase awareness and generate demand.

Support Marketing Campaigns

• Coordinate campaign execution from planning through launch.

• Create and update marketing assets and campaign materials.

• Partner with Sales to ensure leads move smoothly through the funnel.

• Help maintain campaign calendars and project timelines.

• Track campaign performance and suggest improvements.

Analyze & Optimize

• Monitor key growth metrics and campaign performance.

• Help build reports and dashboards.

• Identify trends and opportunities to improve conversion rates.

• Support ongoing testing of messaging, channels, and campaigns.

Collaborate Across Teams

• Work closely with Growth, Marketing, Customer Success, and Operations.

• Help bring new ideas to life quickly.

• Support cross-functional projects that contribute to company growth.

Who We're Looking ForMust-Haves

• 2+ years of experience in Growth Marketing, Marketing, Demand Generation, Events, Partnerships, Sales Development, or a similar growth-focused role.

• Strong project management and organizational skills.

• Excellent written and verbal communication.

• Comfortable managing multiple priorities in a fast-paced environment.

• Curious, proactive, and eager to learn.

• Excited to work in a startup environment where no two days look the same.

Nice-to-Haves

• Experience supporting B2B marketing campaigns.

• Familiarity with Salesforce, or similar CRM/marketing tools.

• Experience with webinars, conferences, or event marketing.

• Education, EdTech, or mission-driven organization experience.

• Experience working closely with sales teams.

What You'll Get

• The opportunity to help grow one of the most exciting education companies in the U.S.

• Direct mentorship from experienced Growth and Marketing leaders.

• Exposure to every stage of the marketing funnel.

• A fast-learning environment with meaningful ownership from day one.

• $70,000–$80,000 salary.

• 5% 401(k) match.

• Medical, dental, and vision insurance.

• 22 days PTO plus our company Christmas shutdown.

• Laptop and phone.

• Team offsites, travel opportunities, and plenty of room to grow.

Innovamat is proud to be an Equal Employment Opportunity Employer. We are committed to building an inclusive team and welcome candidates from all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

We process personal data as part of our recruitment procedures. Please consult our Candidate Privacy Notices for more information.

Innovamat is committed to providing reasonable accommodations for qualified individuals with disabilities throughout our hiring process. If you require assistance or accommodations, please contact us.