Creative Strategist - Paid Social (Ecommerce)

Performance Creative Strategist Contract (Full-Time Hours, 40 hrs/week) | Reports to: Pod Lead | Contract to Full-Time Role

Mission

The Performance Creative Strategist leads creative strategy for a portfolio of ecommerce clients within their pod. You drive advertising performance through data-informed creative direction - bridging the gap between paid media insights and high-converting creative execution. You own the full creative lifecycle, from ideation and briefing through to delivery and optimization, and you are ultimately accountable for the creative performance of your accounts.

Performance KPIs

You will be measured against the following KPIs on an ongoing basis:

• Hit Rate: Target 100% | Green: 20%+ | Red: <80%
• Revision Rate: Target 100% | Green: <10% | Red: >10%
• On Time Delivery: Target 100% | Green: 95%+ | Red: <95%
• Error Rate: Target 0% | Green: <0.05% | Red: >0.05%

In addition, you will be expected to develop a comprehensive creative testing framework for the DTC brands in your pod.

Key Responsibilities

Creative Strategy & Direction

• Lead creative direction and strategy for all clients within your pod, serving as the primary creative voice on accounts
• Develop and continually optimize each client's overarching creative strategy to drive brand growth and ad performance
• Own creative brainstorming sessions, creative kickoffs, and the end-to-end creative brief process
• Craft and present creative roadmaps to the team, including clear hypotheses, testing frameworks, and performance expectations
• Analyze creative performance data from platforms including Facebook Ads Manager, TikTok, Google, and others - translating results into actionable decisions
• Develop creative hypotheses and structured tests to move the needle on KPIs including CVR, CTR, ROAS, and brand awareness

Client Management

• Serve as the client-facing lead for all things creative: status updates, feedback requests, strategic direction, and scope discussions
• Host client-facing meetings to gauge feedback, align on upcoming campaigns, and review performance against goals
• Pitch new creative concepts to clients, articulating the strategic rationale and expected impact clearly
• Hold clients accountable to agreed timelines and budgets; adjust or close strategies that are not meeting expectations
• Know each client's brand guide inside and out

Team Collaboration & Execution

• Provide clear, actionable feedback to designers, video editors, and content creators to ensure creative quality meets the brief
• Delegate creative requests to the appropriate team members and manage project timelines from inception to delivery
• Partner closely with the in-house paid media team to ensure creative strategy is fully aligned with media buying decisions
• Source and negotiate with UGC creators; manage each project from shipment through to final creative delivery
• Write direct response scripts and consumer-centric copy for ads across platforms

Research & Continuous Improvement

• Monitor market, industry, and platform trends to inform creative strategy and stay ahead of shifts
• Conduct comprehensive market research on customer demographics for each client
• Contribute to the ongoing improvement of Brick's Creative Playbook
• Maintain a regular flow of fresh creative to keep client ad accounts healthy and testing velocity high

Skills & Experience Required

• Proven experience developing and executing paid social creative strategy, ideally in a DTC or ecommerce agency environment
• Strong working knowledge of media buying across platforms, including Facebook/Instagram and TikTok - hands-on experience preferred
• Analytical mindset with the ability to interpret performance data and translate it into clear creative decisions
• Excellent written and verbal communication skills; able to present confidently to clients and brief internal teams with precision
• Experience directing UGC creators and managing creator relationships
• Basic graphic design and/or video editing skills
• Strong financial literacy, including understanding of budgets, ROAS, and the relationship between spend and return
• Highly organized with the ability to manage multiple client accounts and campaigns simultaneously
• Obsessive attention to detail - you triple-check before submitting
• Impeccable written and spoken English

Our Core Values

Every team member at Brick is expected to embody our four core values:

• Extreme Ownership - You own your outcomes. No excuses, no finger-pointing. If something goes wrong on your accounts, you own the fix.
• Openness - You welcome feedback, share ideas freely, and operate with transparency toward clients and teammates alike.
• Growth - You are never the finished product. You are always learning, testing, and improving - for yourself and your clients.
• Exceeding Our Own Expectations - Good enough is not the standard. You consistently push beyond what's expected and take pride in doing exceptional work.

This is a contract role operating at full-time hours (40 hrs/week) with the opportunity to transition into a permanent position.