Lead Generation Specialist

The Guestbook is one of the fastest-growing travel companies in the world, offering innovative loyalty programs to both consumers and hotel partners. Our mission is to revolutionize the hotel booking and rewards experience while driving increased revenue for our hotel partners. Purpose: Help people make the most of life's opportunities to travel Mission: We provide travelers the most rewarding ways to figure out whereto stay, what to do, and how to make travel happen Vision: A world where travelers search less and experience more Our Core Values Focus on possibilities: We have a positive mindset and embrace innovation Make an impact: We are passionate about delivering meaningful and sustainable outcomes Be Accountable: We are trustworthy and reliable to travelers, partners, ourselves, and each other Deliver as a team: We embrace diversity of thought and selfless collaboration to unleash new potential Invest in each other: We share knowledge and encourage continuous learning to grow together We are looking to expand our team with a dynamic and driven Lead Generation Specialist to join our fast-paced and expanding Partnership Development Team. This is a hybrid role based out of Las Vegas, Nevada. What you’ll do The Lead Generation Specialist will be responsible for identifying and qualifying hotels within specific regions, as well as uncovering executive-level contacts at those hotels to facilitate new business opportunities. The ideal candidate will be a self-starter with exceptional research skills and advanced proficiency in Excel, particularly in using pivot tables and data analysis to uncover valuable leads. This role is essential to driving The Guestbook’s expansion and achieving new business goals. Key Responsibilities Lead Research & Qualification : Identify and qualify hotels in target regions that align with The Guestbook’s partnership criteria. Focus on uncovering decision-makers and hotels that can benefit from our program. Executive Contact Discovery : Leverage tools such as LinkedIn, hotel websites, and other databases to discover relevant executive-level contacts (e.g., General Managers, Directors of Sales, Revenue Managers) at target hotels. Data Analysis & Reporting : Use advanced Excel skills, including pivot tables, formulas, and data visualization tools, to analyze trends, and generate reports that inform outreach strategies and decision-making. CRM Management : Maintain and update the CRM system with detailed lead information, including contact status and partnership opportunities. Collaboration : Work closely with the Partnership Development Team to ensure smooth handoff of qualified leads, as well as contributing to broader strategy development for lead generation and outreach. Efficiency & Accuracy : Consistently complete all assigned tasks with a high degree of accuracy and speed, ensuring productivity standards are met or exceeded. Demonstrated ability to meticulously manage data and execute tasks with a keen eye for detail. Qualifications Experience : At least 2 years of experience in lead generation, sales development, or business development, preferably within the travel, hospitality, or tech industries. Advanced Excel Skills : Proficient in Excel, with advanced knowledge of pivot tables, complex formulas, data filtering, and visualizing insights. Strong Research Skills : Ability to gather, analyze, and validate data from multiple sources to identify and qualify hotel leads. Self-Starter : Highly motivated and able to work independently, manage time efficiently, and prioritize tasks in a fast-paced environment. Detail-Oriented : Meticulous in managing data and maintaining organized records that support outreach efforts and reporting. Preferred Qualifications Experience in the hospitality or travel industry, with an understanding of the hotel booking landscape and its decision-making processes. Knowledge of lead generation tools (e.g., LinkedIn Sales Navigator, ZoomInfo) and other research platforms. Familiarity with CRM platforms (HubSpot) to track, manage, and report on leads is a plus but not required, 401(k) matching Health insurance Paid time off Vision insurance 8 hour shift Job Type: Full-time Pay: From $45,000.00 per year Work Location Hybrid remote in Las Vegas, NV 89135 Thank you for your interest and we hope you’ll be part of our team! #J-18808-Ljbffr Rippling, Inc.