Media Planner

Are you ready to embark on an exciting journey where your talents are valued and your potential is limitless? At Deerfield, we believe in fostering a culture of excellence, where every team member is empowered to make a difference and contribute to our collective success. Deerfield is the marketing and communications partner of choice. Purpose-built to scale with our clients, our specialist teams craft stories that matter and bridge meaningful connections to advance healthcare products to the people who need them most. Our full-service capabilities are rooted in storytelling and powered by technology to deliver focused strategy, optimized execution, and tangible outcomes. Further, our flexible working model allows us to scale and grow alongside our clients – whether providing expert consultation, serving as a strategic executional partner, or acting as full agency of record. We are built to serve and designed to deliver. As a Planner, Media Platforms (Programmatic), you will play a key role in managing our automated media buying across the open web. In this role, you will be responsible for executing campaigns across Display, Online Video (OLV), and Connected TV (CTV). You will serve as the guardian of brand safety, ensuring our pharma clients appear in high-quality, relevant environments while utilizing advanced data strategies to connect with audiences at scale. You will bridge the gap between media strategy and technical execution, ensuring compliance with strict industry regulations while maximizing ROI. You will collaborate closely with internal teams to develop data-driven media plans, manage platform execution, and optimize campaigns for performance. The ideal candidate has hands‑on experience in media planning and activation, understands audience segmentation, and thrives in a fast‑paced, results‑oriented environment. This role requires strong analytical skills, a passion for healthcare marketing, and a keen ability to translate insights into high‑impact media campaigns. Key Responsibilities Develop and execute programmatic advertising campaigns across various platforms that align with client objectives and target audience behavior. Design sophisticated programmatic buying strategies, determining the right mix of open exchange, Private Marketplaces (PMPs), and Programmatic Guaranteed (PG) deals. Analyze audience data (including 1st, 2nd, and 3rd party data segments) and research insights to inform media strategy, DSP selection, and platform allocation. Identify emerging media trends, technologies, and innovations that can enhance campaign effectiveness. Collaborate with creative, strategy, and analytics teams to ensure media plans support broader campaign goals. Campaign Execution & Optimization Own platform execution and day‑to‑day management across digital media channels (CTV/OLV, audio, display, etc.). Manage hands‑on‑keyboard setup within Demand Side Platforms (e.g., The Trade Desk, DV360), including campaign trafficking, bid strategy management, and pixel implementation. Monitor and manage campaign pacing, optimization strategies, and performance metrics to ensure KPIs are met. Ensure strict adherence to brand safety, viewability, and fraud prevention standards using verification partners (e.g., IAS, DoubleVerify). Analyze campaign data and provide actionable insights to improve performance and efficiency. Utilize A/B testing methodologies and performance analysis to refine targeting, messaging, and placements. Partner with Account and Strategy teams to present media plans, insights, and recommendations to clients. Serve as a trusted media expert in discussions with internal teams and external vendors. Maintain relationships with media platform partners and data providers to access unique inventory or beta opportunities; stay updated on new capabilities and best practices. Provide support in reporting and performance analysis for client presentations and internal reviews. Measurement & Reporting Track and analyze key performance indicators (CTR, CPC, CPA, ROAS, outcomes data, etc.) to optimize and refine media efforts. Analyze cross‑channel attribution to understand the specific impact of programmatic touchpoints on the customer journey. Develop post‑campaign performance reports with insights and recommendations for future media activations. Work with Analytics teams to ensure accurate data tracking and reporting for all media campaigns. Qualifications Bachelor’s degree in marketing, advertising, communications, or a related field. 2+ years of experience in media planning and activation, ideally within an agency or healthcare‑focused environment. Experience directly managing digital media campaigns within the Programmatic channel Required Skills Proficiency in programmatic platforms (DSPs, DMPs, etc.) and ad operations. Strong understanding of media buying platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, and programmatic DSPs. Strong analytical skills with Excel (VLOOKUP, Pivot Tables) and experience with reporting platforms (e.g., Google Looker Studio, Tableau). Hands‑on experience with leading DSPs (The Trade Desk, DV360) and SSPs. Strong understanding of the ad‑tech ecosystem, including DMP usage and third‑party data providers (e.g., Crossix, IQVIA). Proficiency in analyzing media performance metrics and optimizing campaigns based on insights. Knowledge of audience segmentation, targeting strategies, and customer journey mapping. Familiarity with healthcare marketing challenges, including regulatory considerations (HIPAA, FDA guidelines) and understanding of “sensitive health data” policies on social platforms. Prior experience optimizing campaigns toward health‑specific KPIs (e.g., Audience Quality/NPI match) is highly desirable. Excellent communication and collaboration skills, with the ability to present insights effectively. Detail‑oriented with strong project management skills and the ability to multitask in a fast‑paced environment. Deerfield is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. #J-18808-Ljbffr