Product Manager - Supplements

Role Description

The Product Lead is responsible for owning products end-to-end — from opportunity identification through development, launch, and in-market optimization. This role serves as the single accountable owner of each product, working cross-functionally with formulation, supply chain, regulatory, quality, brand, and customer experience to ensure products are scientifically credible, operationally feasible, commercially successful, and compliant across markets.

Owns everything that happens to a SKU after formulation is locked — from artwork to market entry to post-market surveillance — across every country we sell in.

Responsibilities

• Packaging and artwork execution (dielines, label copy, market variants)
• Regulatory approvals and market entry across US, UK, EU, Canada, Australia and New Zealand
• Pursuing and maintaining certifications (NSF Certified, FODMAP Friendly, Glyphosate Free etc.)
• Testing program: third-party testing, NSF testing, stability and shelf-life
• Label claims and claims substantiation, including change control when anything upstream shifts
• Post-market surveillance — complaint trending, adverse event reporting, recall readiness
• Coordinating scientific reviews for marketing, CX, and other internal teams
• Supporting research studies

Requirements

• 6–10+ years of experience in supplements, functional CPG, or a related consumer product category
• Demonstrated experience owning products end-to-end, including post-launch management
• Comfortable managing external experts (formulators, labs, consultants)
• Strong judgment, prioritization, and communication skills
• Solid understanding of cost structures, margins, and operational constraints
• Thrives in fast-growing, founder-led environments