Content Strategist

Jconnect Infotech Inc

Content Strategy Leadership

Develop and implement comprehensive content strategies for web, social, and digital campaigns. Ensure content aligns with brand voice, tone, and overall marketing objectives.

Cross-Functional Collaboration

Partner with product marketing, UX, design, and authoring teams to create cohesive experiences.

Optimization & Performance

Monitor engagement metrics, analyze performance, and refine strategies based on data insights.

Innovation

Explore emerging trends, including Generative AI tools, to enhance personalization and efficiency.

Governance & Best Practices

Maintain editorial calendars, enforce content standards, and lead knowledge-sharing initiatives.

Content Strategy Development

Ability to plan and execute content strategies aligned with business goals.

SEO Knowledge

Understanding of keyword research, on-page optimization, and search trends.

Content Management Systems (CMS)

Proficiency in platforms like Adobe Experience Manager (AEM), WordPress, or similar.

Analytics & Performance Tracking

Skills in using tools like Google Analytics, Adobe Analytics to measure and optimize content effectiveness.

Editorial & Writing Expertise

Strong writing, editing, and storytelling skills for multiple formats (web, social, email).

Audience Research & Persona Development

Ability to tailor content for specific customer segments.

Cross-Functional Collaboration

Working effectively with marketing, design, UX, and development teams.

Project Management

Managing timelines, editorial calendars, and multiple priorities.

Adaptability & Innovation

Staying current with trends, including AI-driven content tools and emerging digital platforms.

Jconnect Infotech Inc

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Vacancy posted 4 days ago

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