Digital Content Coordinator

Digital Content Coordinator

$45,000-$55,000 annually

Position Summary: The Coordinator, Digital Content is an upbeat and organized individual who plays a pivotal role on the Digital Marketing Team. This role is primarily focused on creating, supporting, and publishing strategic social campaigns to drive brand awareness, grow the Minnesota Wild's social media footprint, generate revenue via corporate sponsorships and ultimately grow the State of Hockey.

Responsibilities/Essential Functions:

• Create, schedule, and manage engaging content across digital and social media platforms to grow and maintain audience engagement.
• Assist with scheduling and posting photos, videos, articles etc. to all major social media platforms on a day-to-day basis that will engage and grow our various channels.
• Schedule & post content for the following accounts:
• MN Wild
• Wild Gives Back
• MN Wild Pup
• Wild on 7th (as needed)
• Hockey Day Minnesota (as needed)
• Daily maintenance on the following accounts:
• MN Wild
• Wild Gives Back
• MN Wild Pup
• Wild on 7th
• Hockey Day Minnesota
• Craft brand or product stories that will engage audiences on an emotional level.

• Engage directly with fans and represent the brand at live events, community programs, and in-game experiences to deepen fan relationships and visibility.

• Interact with fans, run in-game contests, and cover the action live.
• Attend:
• Community Events
• Wild Foundation Events
• Player Hospital visits
• Brand activation initiatives (pregame parties, etc.)
• Home and away games (as needed)
• Any other event that requires content support

• Support strategic marketing initiatives and cross-functional collaboration while helping lead and guide seasonal team members.

• Support strategies for unlocking new audiences and revenue opportunities while growing engagement with current fans.
• Execute fan-focused and data-driven strategies with short deadlines.
• Work closely with teams across the organization, including Creative Services, Video Production, B2C and B2B marketing, Hockey Operations and Ticketing.
• Assist with giving day-to-day direction to department intern during season.

• Perform other duties as assigned.

Position Requirements:

Formal Education & Certification:

• Bachelor's degree in Marketing, Communications, or other related field, sports emphasis is a plus or equivalent experience.
• Knowledge of hockey is required.

Knowledge & Experience:

• Exposure using social media analytics is a plus.
• Proficiency in MS Word, Adobe Creative Suite (Lightroom, Photoshop, etc.).
• Experience managing content for accounts on Instagram, Facebook, X/Twitter, LinkedIn, Tik Tok and YouTube.
• Previous experience working with a content calendar is preferred but not required.
• Experience with project management systems (Wrike preferred).

Personal Attributes:

• Excellent verbal and written communication and interpersonal skills.
• Proven planning and organizational abilities with demonstrated follow through.
• Ruthless prioritization, focus on getting things done quickly and flawlessly.
• Positive attitude and desire to be successful while having fun.
• Ability to creatively articulate game elements and activities.
• Proven ability to deliver fresh, creative content ideas.
• Ability to work with tight deadlines.
• Ability to work independently and as a team player.
• Passion for photography.
• Self-directing, self-motivating, and able to work with a diverse group of people.

Work Conditions:

• Ability to work nights, weekends and holidays as needed for games and events.
• Travel up to 40% (away games, league meetings, draft, etc.)
• Physical requirements include sitting, walking, standing, bending, squatting, climbing, kneeling, twisting, lifting, grasping, etc.
• Lifting up to 50 lbs.
• Benefits offered including Medical, Dental, Vision, Retirement, and a robust PTO policy.

ADA/EEO Statement:

Our company is committed to complying with the Americans with Disabilities Act (ADA) and providing reasonable accommodations to qualified individuals with disabilities. If you require an accommodation to participate in the application process or perform the essential functions of the job, please contact the People Team to request an accommodation. We will engage in an interactive process to assess your needs and provide appropriate accommodations to enable you to perform the essential functions of the position unless it would cause an undue hardship.

We are an equal-opportunity employer and do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other legally protected status. It is our policy to provide equal employment opportunity for all employees and applicants for employment. We value diversity and inclusion in our workplace and promote a work environment that respects and supports individuals without bias.