Area Director of Sales

Area Director of Sales

An Area Director of Sales supports Averill Hospitality Missoula properties by managing, coordinating, and executing items related to day-to-day sales operations and strategic planning. Provide oversight and leadership to sales and reservations team members. Manage sales territory as assigned. Lead the development and execution of strategic Sales plans and initiatives to maximize profitability for the Missoula properties and achieve budget, revenue, and market share targets.

Responsibilities

• Manage team building and recognition, troubleshooting, training, mentoring, and related tasks to develop a strong sales team
• Create and follow annual sales plan for territory managed and assist sales managers in developing their annual plans, adapting, and modifying them as needed. Develop target lists and action plans for customer acquisition and client account management and oversee the implementation of these plans.
• Communicate with other departments to facilitate services agreed upon with clients and act as a resource for information and assistance to other departments within the company.
• Lead the evaluation, selection, and onboarding of new team members in the department.
• Provide revenue projections for sales and participate in the annual budget process.
• Provide direct leadership and support to the area sales team members.
• Regularly meet individually with each Sales Manager to review sales activities and opportunities, develop and monitor the success of strategies and tactics, and assist with goal fulfillment as needed.
• Utilize reports from hotel Sales systems to assist sales managers in gauging performance and identifying areas for improvement.
• Organize and lead a group sales meeting on a regular basis
• Evaluate and make recommendations on requested contract language and SOP exceptions to be approved by the Regional Director of Operations and/or property's General Managers.
• Achieve sales goals as established by Regional Director of Operations and General Managers
• Prospect, cultivate leads and contract business to achieve sales goals as established by the Regional Director of Operations
• Lead site inspections and entertain qualified potential clients.
• Perform local sales calls, client outreach, and telephone sales to potential new and existing clients regularly, travel to key and emerging markets for sales calls to promote Averill Hospitality properties on an occasional basis (1-3 times/year).
• Participate in networking organizations and activities to grow leads.
• Document sales efforts and maintenance of client accounts in property Sales systems
• Evaluate business opportunities to determine if favorable and profitable to the company.
• Work with the individual property General Managers to ensure group sales efforts are aligned with overall property goals and modify as needed.

What We Expect

• Excellent verbal communication skills both in-person and on the telephone, and excellent written communication skills with attention to proper spelling, grammar, and usage
• Experience and proven ability to drive the sales process from start to finish and to cultivate these skills in others.
• Strong listening, negotiation, and presentation skills
• Understanding of how to position products against competitors, and knowledge of how to develop client-focused, differentiated, and achievable solutions.
• Proven ability to mentor others, train on processes, and create a culture of accountability.
• Must possess a high regard for customer service and employee relations and the ability to deal with the public and staff tactfully and diplomatically.
• Ability to interpret data, identify trends, and create strategic plans based on findings.
• A broad understanding of the tourism industry and the day-to-day operations of a hotel/resort
• Understanding of key drivers of tourism to Missoula.
• Ability to maintain strict confidentiality of classified information.
• Ability to manage multiple priorities in a fast-paced environment.
• A commitment to ongoing continued professional development.
• Minimum 3 years' experience in resort or hotel sales where there was significant time spent establishing rapport with leads, overcoming sales objections, and closing sales
• Preference for a 4-year degree in hospitality, business management, communications, or related field

What We Offer

• Competitive salary and incentives
• Free meal per shift and other food discounts
• Hilton Hotels and Averill Hospitality travel discount program
• Health benefits
• Dental and Vision benefits
• 401(k) with company match
• PTO and Holiday pay
• Basic Life Insurance and optional Supplemental Insurance
• Employee and guest focused environment