Marketing Specialist

Overview The Marketing Events Specialist supports the planning and execution of customer-facing events, demonstrations, trade shows, office visits, webinars, Experience Lab activities, and related marketing campaigns. This hands‑on role helps coordinate logistics, prepare materials, support demo and event readiness, maintain campaign details, and assist with HubSpot lead nurturing and post‑event follow‑up. The role ensures marketing activities are organized, professional, consistent, and aligned with Kardex branding and customer experience goals. Responsibilities Demo Environment Readiness: Help maintain demo areas in Montgomery, OH and customer‑facing spaces in a clean, organized, and presentation‑ready state. Coordinate with internal teams or vendors as needed for basic upkeep and readiness. Ensure monitors, screens, demo visuals, signage, and customer‑facing materials are current and professional. Coordinate with internal stakeholders to ensure software, workflows, and demo scenarios are prepared to support customized demonstrations of specific workflows and products. Assist with updating videos, presentations, or display content. Receive, organize, and stage demo materials, shipments, supplies, and customer‑facing assets. Perform pre‑demo and pre‑visit readiness checks using standardized checklists, including confirmation of software work flows, inventory availability, and required materials. Help identify missing, damaged, outdated, or incomplete materials before customer visits or demos. Identify bugs/issues in the demonstration and collaborate with internal stakeholders to resolve these prior to live demonstrations. Experience Lab, Demo & Customer Visit Coordination: Support scheduling and preparation for customer demonstrations, Experience Lab activities, customer visits, and internal meetings. Help track upcoming demos, visits, events, and required materials. Coordinate with marketing and sales to ensure the correct messaging, collateral, visuals, and materials are used. Assist with staging materials for customer visits, demos, and Xperience Days including the operation of the AutoStore and Kardex FulfillX software to prepare orders, expected receipts and cycle count tasks. Support coordination of project signs, sample products, bins, boxes, and other demo‑related materials. Help coordinate demo tools and materials needed for events, customer visits, or internal use. Maintain visibility into what materials are being used, where they are located, and when they need to be returned. Event & Trade Show Coordination: Assist in coordinating logistics for trade shows, events, open houses, customer days, partner events, webinars, and other marketing‑led activities. Support event planning timelines, task lists, deadlines, and coordination with internal team members, vendors, partners, and event organizers. Prepare and coordinate event materials including booth assets, backdrops, displays, demo materials, signage, collateral, promotional items, lead capture tools, and related equipment. Coordinate shipping, packing, tracking, receiving, return shipments, and post‑event restocking of event materials. Own coordination of trade show booth setup and breakdown, including vendor coordination, material organization, booth readiness, and post‑show return logistics. Attend select trade shows or events to support on‑site execution, booth readiness, lead capture coordination, and event logistics. Maintain event checklists to ensure required materials, assets, deadlines, and logistics are accounted for before, during, and after events. Build and maintain exhibition guides, event briefings, checklists, and internal event documentation. Lead Nurturing & Marketing Campaign Support: Develop and maintain lead nurturing programs in HubSpot for leads generated through trade shows, webinars, media campaigns, customer events, and other marketing activities. Support post‑event and post‑campaign follow‑up by email workflows to help move leads further through the marketing funnel. Coordinate with marketing team members to identify appropriate messaging, timing, segmentation, and calls to action for nurture campaigns. Assist with building, testing, and updating email sequences, lists, forms, and campaign assets in HubSpot. Monitor basic performance of nurture emails and recommend simple adjustments to improve engagement. Maintain supporting campaign and event details in Monday.com. Help keep marketing activity records organized so the team has accurate visibility into event, media, webinar, and campaign activity. Marketing Support: Support the marketing team with coordination, administrative tasks, and project follow‑up. Assist with organizing and maintaining marketing collateral, event materials, signage, displays, and customer‑facing assets. Help ensure customer‑facing materials are consistent with Kardex branding and messaging. Support basic updates to presentations, printed materials, event documents, and checklists. Assist with coordination for customer experience activities, internal meetings, and marketing‑led initiatives. Inventory & Equipment Tracking: Maintain a basic inventory of demo and event equipment, materials, and supplies. Track items such as VR headsets, monitors, laptops, demo materials, signage, event displays, bins, boxes, and promotional items. Track where materials are located and help ensure they are returned after use. Flag missing, damaged, outdated, or low‑stock items for replacement. Help standardize demo kits and event materials for consistency. #J-18808-Ljbffr