Financial Content Strategist II - Reseda Group

Reseda Group helps credit unions thrive by delivering innovative products and solutions to their members and communities. Reseda Group is a wholly owned credit union service organization (CUSO) of Michigan State University Federal Credit Union. Driven by a shared goal of building better – everything – for members, Reseda Group invests in strategic partners bringing new technologies, digital resources and industry solutions to market. Learn more about us at

The Financial Content Strategist (Reseda Group) is responsible for creating high-quality, compliant, and engaging educational content that helps people better understand financial products and make informed decisions. This role works collaboratively with subject matter experts, Financial Education teams, Product teams, Marketing, and Client Success teams to produce clear, accurate content for web pages, guides, tools, and campaigns focused on banking products and services.

As part of the team, this individual will focus on strategically curating ideas, developing and researching content as needed to create educational articles (e.g. mortgages, loans, savings, budgeting) as well as digital content for web, social, and other communication channels. FAQs, glossary content, interactive frameworks (where applicable), short format videos, campaigns, newsletter and other communication areas will also be a focus.

Work Location: This position is a remote role within the State of Michigan.

Schedule: Monday - Friday 8:30am - 5:00pm, occasional work done after hours as needed

Compensation & Benefits:

• 100% Company-Paid Health, Dental, Vision, Life, and Long-Term Disability Premiums
• Up to 26 days of PTO within your first year, as well 11 Paid Holidays
• 401(k) with company match
• Up to 12 Weeks of Paid Parental Leave

An offer of employment with MSU Federal Credit Union and affiliates is contingent upon the agreed work arrangement (onsite/hybrid/remote) and work location. MSU Federal Credit Union may or may not be able to accommodate temporary or permanent changes to work arrangements or allow employment outside the city and/or state of residency in which the new hire resides at the time of offered employment.


Essential Duties and Responsibilities:

Financial Content Strategist I:

• Produce clear, accurate financial education content, and short video clips, under guidance
• Understand products and services offered by credit unions and banks to support the writing and development of content for educational pages, websites, resources, and other communication materials
• Research financial topics and translate complex information into reader-friendly language
• Work closely across teams to review and ensure accuracy and regulatory alignment
• Perform content QA and proofreading tasks to verify effectiveness in conveying the necessary message, ensuring consistent brand tone, quality, and accuracy of information as to content, grammar, spelling, and typographical errors
• Participate in editorial planning and content calendar execution
• Support SEO best practices, keyword integration and readability
• Manage and optimize CMS to ensure efficient content creation, organization, and distribution across channels
• Develop and maintain cooperative working relationships in and outside of department
• Manage several projects concurrently
• Perform other duties and assist other employees, as assigned

Financial Content Strategist II:

• All of the Financial Content Strategist I duties and responsibilities
• Own the end-to-end writing process for educational content
• Lead topic research, audience analysis and content outlining using new statistics, data, and information to add to existing or create new financial education content
• Draft, revise, and finalize educational content with minimal oversight
• Collaborate cross-functionally with product, marketing, and other divisions to align messages
• Provide guidance on tone, structure, and educational approach for all content developed
• Contribute to content strategy discussions such as topic selections, knowledge gaps, user needs, etc.
• Mentor tier 1 employees and assist with editorial workflows
• Leverage data and analytics to improve content effectiveness
• Work with management to create and implement special projects based on product roadmap
• Proofread documents from others on the team to verify accuracy and effectiveness in conveying the necessary message; correct as to content, grammar, spelling, and typographical errors

Senior Financial Content Strategist:

• All of Financial Content Strategist II duties and responsibilities
• Lead content strategy for financial education initiatives
• Define content frameworks, standards, and governance for educational material
• Manage complex topics such as regulatory change, compliance nuance, risk disclosures, etc.
• Drive topic prioritization aligned with organizational goals
• Serve as primary writer/educator for financial education content and long-form assets
• Mentor and train content team members
• Measure and optimize content performance based on analytics and user feedback
• Develop and strengthen working relationships with key influencers and executives across the organization and in the industry to support financial education and business objectives
• Independently manage and execute projects

Knowledge, Skills, and Abilities Required:

Financial Content Strategist I:

• High School Diploma or equivalent required.
• Bachelor’s Degree required; preferred degree in marketing, communications, journalism, education, business, or related major
• 2-3 years of experience in communications, journalism, marketing, and/or financial services
• Strong understanding of personal finance concepts such as mortgages, loans, interest, budgeting, savings, digital banking, etc.
• Familiarity with credit union and bank product structures and terminology
• Understanding of regulatory considerations for financial content (disclosures, for example)
• Exceptional writing and editing skills with a focus on clarity and accessibility
• Ability to translate complex financial topics into reader-friendly language
• Strong research skills and ability to verify accuracy
• Comfort working with content management systems
• Basic understanding of SEO principles
• Ability to work with style guides and editorial standards
• Strong interpersonal skills
• Ability to work cross-functionally with compliance, product, marketing, and other teams
• Receptive to feedback and interactive editing processes
• Empathy for diverse audiences learning financial topics
• Ability to structure content for clarity, flow, and educational impact
• Attention to accessibility and inclusive language
• Time management and meeting deadlines
• Ability to handle multiple topics simultaneously
• Detail-oriented with strong organizational skills
• Ability to solve problems and handle complex details

Financial Content Strategist II:

• All of the Financial Content Strategist I knowledge, skills, and abilities
• 3-5 years of experience in relevant jobs
• Advanced knowledge of financial products and services
• Experience driving content strategy for web or digital experiences
• Ability to analyze content performance metrics and recommend improvements
• Certified Credit Union Financial Counselor (CCUFC) preferred

Senior Financial Content Strategist:

• All of Financial Content Strategist II knowledge, skills, and abilities
• 5+ years of experience in relevant jobs
• Mentorship and leadership capability
• Experience with stakeholder management in regulated industries
• Certified Credit Union Financial Counselor (CCUFC) required

Physical Demands and Work Environment:

• May be required to remain in a stationary position for an extended period of time.
• Ability to operate standard office technology, equipment and tools, which may include many hours of computer and phone usage.
• Occasionally needs to move about inside of office area
• Exposure to potentially hazardous condition, i.e. robbery. Receives detailed instructions and procedures to be followed to minimize the exposure
• This position is able to work in remote working arrangements.

Disclaimer:

• Note this job description is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and MSU Federal Credit Union reserves the right to change this position description and/or assign tasks for the employee to perform, as MSUFCU may deem appropriate.
• MSUFCU is an affirmative-action, equal-opportunity employer.
• To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities


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