Director of Copy, California
Virtual Vocations Inc
A company is looking for a Director of Copy in the Health & Wellness sector. Key Responsibilities Lead the development of conversion copy across various channels, ensuring brand consistency and performance Manage a copy team, setting performance expectations and maintaining quality standards Collaborate cross-functionally to align on product positioning, claims, and messaging strategies Required Qualifications 7-10+ years of experience in writing performance and direct response copy for DTC consumer brands Proven portfolio of high-converting copy across ads, landing pages, and email Experience with VSL writing and lifecycle copy across email and SMS platforms Strong understanding of FTC compliance for health or wellness advertising Experience managing a small copy team and collaborating with design and marketing functions
Vacancy posted 3 days ago
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