Marketing Operations Manager

Marketing Operations Manager

Givens Communities continues to be a positive force and advocate for older adults. We have a mission to expand the possibilities of aging by improving lives through communities, services, and outreach. Givens Communities promotes Inclusion and Belonging by aligning our words with actions so that everyone is welcomed and treated with dignity and respect. We continuously look for innovative approaches to achieve our sustainability goals and practices to protect our natural resources. Our collective mindset is to ensure the communities remain forward thinking and progressive as our residents seek a purpose driven life. Purpose. Passion. Possibilities. Join our team and benefit from:

• Three major medical health insurance plans to choose from with dental and vision coverage at no additional cost
• Free short-term disability, life insurance, & access to our employee assistance program
• Paid time off (PTO), shift differential pay, & referral bonus program
• 403(b) retirement plan with up to a 6% matching
• Educational assistance & professional development opportunities
• Flexible spending account (FSA) & access to AFLAC & Prudential Life insurance products

Givens Communities is looking for a Marketing Operations Manager to join our corporate marketing team! This position is responsible for structuring marketing campaigns, automation and reporting systems within the HubSpot Marketing Hub. The marketing operations manager leads campaigns directed at future residents and program members in support of Givens Communities and all campuses and programs.

What you'll do:

• Operational owner and executer of all HubSpot platform work
• Drives execution, visibility, and system reliability across the organization for all HubSpot content
• Builds campaign infrastructure and automation, including reporting and attribution structure
• Creates content for marketing materials and campaigns for all marketing platforms
• In concert with marketing team, ensure consistent messaging, visual identity, tone, and customer experience across all marketing materials and communications
• Support efforts to update brand realignment within corporate marketing platforms including websites, social media channels and digital advertising channels
• Perform any other duties and/or tasks that may be assigned on an as-needed basis by an authorized supervisor

What you'll need:

• 4 – 7 years' experience managing HubSpot platform, including HubSpot certifications for Marketing Hub
• Bachelor's degree in Marketing, Communications, or related field required
• Exceptional creativity and attention to detail; able to create detailed executional plans for campaigns and key announcements
• Experienced working in Adobe Illustrator & PhotoShop, Microsoft Office Suite, WordPress, Gain, Canva

Compensation is $85,000 - $90,000 per year, based on background and experience, and includes our comprehensive benefits package

Still curious about what Givens is all about? It's kind of a long story, but at our core, we're a senior housing organization with a lot of heart and committed to providing housing to seniors of all socioeconomic backgrounds across WNC for more than 50 years. We already have five communities (three life plan communities and two affordable communities) with plans for many more in the coming years.