Programmatic Account Manager
$91.5k - $190.63kYahoo
Programmatic Account Manager
Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.
Role Overview
We are seeking a skilled and motivated Programmatic Account Manager to join our dynamic team. The Publisher Account Manager will play a critical role in managing and growing Yahoo DSP's publisher and SSP partnerships. This role requires a deep understanding of programmatic advertising and a strong aptitude for working with data to drive strategic decisions. The successful candidate will be responsible for optimizing publisher inventory performance, collaborating with sales, troubleshooting campaigns and leveraging data-driven strategies to optimize performance and achieve business objectives.
What You'll Do
- Work collaboratively with other internal teams, including but not limited to Sales, Merchandising, Ad Operations, Finance & Billing.
- Leverage company dashboards and apply AI-assisted data analysis to optimize SSP and publisher performance, uncover systemic issues, and measure results across multiple accounts.
- Identify and implement AI-driven efficiencies in day-to-day publisher management, replacing repetitive reporting tasks with automated or AI-augmented workflows.
- Support internal Sales inquiries related to supply enablement and activation.
- Partner with stakeholders to identify, evangelize and implement emerging programmatic supply opportunities
- Own the training plan for onboarding new publishers to Yahoo Backstage and assist with publisher inquiries pertaining to setup and optimization.
- Assist with testing new creative formats and connections as well as documenting best practices and activation guides.
- Analyze campaign performance data, identify trends, and make data-driven optimizations to meet or exceed key performance indicators (KPIs)
- Stay up-to-date with industry trends, programmatic technologies, and best practices.
What You'll Bring
- Bachelor's Degree from a four-year university (preferred but not required)
- 3-5 years experience in a large media, technology, agency, consulting, or financial services company.
- Effective time management skills – ability to prioritize and meet deadlines
- Knowledge of various DSPs/SSP's and other programmatic advertising platforms preferred.
- Excellent troubleshooting, analytical, and problem-solving abilities, including experience evaluating and validating AI-generated data outputs for accuracy.
- Proficiency in Excel and Google Docs, with a commitment to using AI-augmentation (e.g., Gemini) to build insights and strategy recommendations from large data sets.
- A growth mindset and openness to experimentation with new AI tools and automated processes.
- Any additional experience in digital marketing, publisher development or client-facing experience is a plus
The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.
At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don't require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You'll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!
Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form or call View phone number on click.appcast.io. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.
We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome.
The compensation for this position ranges from $91,500.00 - $190,625.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much more.
Currently work for Yahoo? Please apply on our internal career site.
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