Content Marketing & Member Experience

Market launch focus | Hybrid in Bryn Mawr, PA | Part-time or full-time About Arborvitae Arborvitae is building a modern platform for managing homeownership, renovation, and construction. We bring projects, budgets, documents, home information, and collaboration into one thoughtful experience—helping homeowners stay organized, make better decisions, and care for their homes with greater confidence. Arborvitae also helps homeowners work more effectively with the architects, designers, contractors, real estate professionals, and home-service providers involved in their homes. As we welcome our first members, we are focused on creating a product and experience that feel polished, useful, and personal. We are looking for someone who can help bring that experience to life through trusted content, thoughtful onboarding, and high-touch engagement. The Role We’re hiring a Content Marketing & Member Experience Associate to help shape how people discover, understand, and experience Arborvitae. You’ll create useful homeowner content, support early members, improve onboarding, and contribute to our website, launch communications, events, and brand storytelling. You’ll also help build thoughtful relationships with the professionals and firms that serve homeowners. This role is ideal for someone who understands that early-stage marketing is not only about reach; it is also about earning trust, listening closely, and turning what we learn into better content and experiences. This is not primarily a social media, performance marketing, or sales role. We’re looking for a strong writer and highly organized generalist who can combine content, research, personalized engagement, industry fluency, and good judgment. What You’ll Do Content Marketing & Education Create clear, useful content for our website, product, and member communications Develop guides, checklists, templates, articles, and educational resources Make complex homeownership and renovation topics feel practical and approachable Write and refine website copy, onboarding materials, newsletters, invitations, and launch communications Help establish an editorial voice that feels informed, thoughtful, and accessible Turn recurring member questions into content that can help a broader audience Website & Product Readiness Help prepare and maintain Arborvitae’s public website Create templates and examples for projects, budgets, maintenance, documentation, and home organization Build realistic demo homes, sample projects, and example data inside the platform Improve the product through clearer language, guidance, and examples Identify where better content or onboarding could make Arborvitae easier to understand and use Member Experience & Onboarding Support onboarding sessions and help early members get established in the platform Create personalized follow-ups, resource lists, guides, and other member touchpoints Answer questions, gather feedback, and identify where members need additional support Help deliver a premium, service-backed experience—not simply access to software Translate what we learn from members into stronger content, communications, and product experiences Professional Relationships & Research Communicate comfortably with architects, designers, real estate professionals, property managers, contractors, and home-service providers Organize useful information and resources from across the residential ecosystem Support communications and follow-up with professional guests, contributors, and potential partners Research unfamiliar topics and translate complex material into clear, approachable content Evaluate sources carefully and maintain a high standard of accuracy Recognize when members should be directed to a qualified professional or authoritative resource Events, Brand & Content Production Support Arborvitae’s launch event and future educational and social programming Assist with event concepts, invitations, guest experience, communications, logistics, and follow-up Help coordinate relevant guests, speakers, contributors, businesses, and professional participants Contribute to launch communications, selective social content, and brand storytelling Support video and photography projects by helping shape stories, organize participants, gather assets, and coordinate external creative partners. Photography, video production, and editing skills are not required, though familiarity with creative production is helpful. Plan how events can generate useful content for the website, newsletters, social channels, and future campaigns What We’re Looking For Excellent writing, editing, and communication skills Strong editorial judgment, good taste, and close attention to detail Ability to make complex topics clear, useful, and approachable Strong organizational and project-management skills, with the resourcefulness to work independently Comfort working across content, research, onboarding, events, and relationship-building Ability to communicate warmly and credibly with homeowners and residential professionals An understanding of high-touch marketing built through useful content, personalized outreach, thoughtful follow-up, and direct relationships Comfort using AI tools to accelerate research and content creation while maintaining accuracy and judgment Especially Relevant, but Not Required Experience in one or more of these areas would be particularly helpful: Property, Real Estate, or high-touch residential management Architecture, interior design, residential construction, renovation, or home services Residential real estate, brokerage, development, or client service Premium hospitality, membership organizations, or luxury consumer brands Content marketing, editorial, customer education, or lifecycle communications Events, partnerships, experiential marketing, or creative production A traditional content-marketing background is not required. Someone who has supported homeowners or high-end properties—or worked in architecture, design, real estate, construction, or home services—could also be a strong fit. Role Structure & Growth This role may be structured as part-time or full-time depending on experience, availability, and fit. Compensation will be determined based on experience, scope, and expected time commitment. The role is hybrid, with flexible remote work and periodic in-person collaboration in Bryn Mawr for onboarding, content production, and events. As Arborvitae grows, the position may expand across content, brand, partnerships, programming, or member experience. #J-18808-Ljbffr Nashville Public Radio