Director of Private Events

Job Description

POSITION: Event Sales Director REPORTS TO: VP of Operations/C.O.O

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COMPENSATION : Competitive base salary commiserates with experience & benefits program including medical and dental insurance. Commission on all events. Bonus structure if applicable.

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POSITION SUMMARY

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You will be responsible for every aspect of an event, from menu planning to evaluating success during and afterwards. An event sales coordinator must be well-organized and competent in daily restaurant operations. Communication skills and attention to detail. Cold Calling and canvassing local businesses to increase event sales. Monday-Friday, hours will vary based on call volume.

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ESSENTIAL FUNCTIONS

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Responsibilities

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• Understand requirements for each event
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• Plan event with attention to financial and time constraints
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• Respond in a timely fashion to emails and voicemails
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• Present for Manager Meetings to discuss BEO’s for the week and expectations
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• Execute or Assist in Execution of Events when needed. (Required for Buyouts or Minimum spend amounts over $7500.)
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• Communication with the General Manager & Executive Chef on pop ups and items needed for BEO’s
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• Work with the Operations Event Manager to outline all the details on set up and execution of events. (if applicable)
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• Meet monthly budgets dictated by Corporate
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• Oversee Event Sales Team and set expectations and goals for budgets.
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• Oversee Event Sales Team AOR’s, outline responsibilities
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• Set up Weekly Meeting with field Team on Events and Expectations
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• Quarterly Sales review and Meetings with VP of Operations on sales performance and budgets
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• Work with Marketing Coordinator on marketing efforts for units
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• Work with Area Directors and GM’s to grow sales and troubleshoot opportunities with events and Event Teams.
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Sales and Client Relations:

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• Proactively manage leads for assigned venues, responding promptly to inquiries and converting leads into booked events.
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• Build and maintain strong relationships with clients, providing personalized service to meet their event needs.
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• Conduct site tours, present proposals, and negotiate contracts to secure private events bookings.
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• Create detailed Banquet Event Orders (BEOs), including menu selections, timelines, and floor plans, ensuring accuracy and clarity.
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Event Detailing and Coordination:

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• Collaborate with clients to finalize event details and provide seamless communication throughout the planning process.
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• Work closely with the Operations Event Manager to ensure successful on-site execution of events.
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• Follow up with client’s post-event to gather feedback and identify opportunities for repeat business.
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Operational Support:

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• Assist with unit-level operational tasks as needed, including coordinating with the kitchen and service teams to ensure readiness for events.
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• Support on-site event logistics occasionally, stepping in to assist with setup, execution, or troubleshooting.
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• Maintain a strong understanding of restaurant operations to bridge the gap between sales and service teams effectively.
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Administrative Duties:

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• Track sales metrics, including lead conversion rates and revenue goals, and report progress to the Event Director.
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• Manage payment schedules and follow up on outstanding balances with clients.
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• Ensure accurate and organized documentation of contracts, event details, and communications.
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• Work with the Operations Event Manager to update and close out all events in Tripleseat.
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Skills

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• Great attitude
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• Ability to prioritize tasks
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• Ability to cross-train
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• Customer service oriented
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• Maintain an accurate and detailed calendar of events
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• Flexible scheduling is essential to provide exceptional customer service
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• Deadline and detail-oriented
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• Proven experience in Sales for Private Events
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• A track record of organizing successful events
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• Outstanding communication ability
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• Well-organized with multi-tasking skills
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• Able to handle stress and remain calm
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• Problem-solving ability
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• Outgoing personality and friendly demeanor, comfortable interacting with clients, great at building relationships with guests, clients, and vendors
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• Comfortable being in fast paced environment, the ability to take initiative and juggle multiple projects, works well under pressure
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• Strong organizational/time management skills
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• Excellent interpersonal, written and verbal communication skills
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• Must be a strong team player but also know how to work independently
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• Must be pro-active, responsive and punctual
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