Marketing Manager

Job Type


Full-time

Description

This is a hands-on marketing leadership role for someone who thinks strategically, executes relentlessly, and leads by example. The Marketing Manager owns the marketing function across multiple brands - driving campaigns, launches, promotions, and brand growth while staying close to the work, not removed from it.

This role is 100% onsite in Dallas, TX and is built for a marketer who can shift seamlessly between big-picture strategy and day-to-day execution. You'll lead and mentor a small but impactful team of two direct reports, while personally driving initiatives forward, solving problems quickly, and treating the business like your own.

We're looking for someone who doesn't wait for direction. Someone who brings ideas, tests them, measures results, and continuously pushes for stronger performance, sharper branding, and better customer engagement. This is not a coordinator role and it's not a "manage from a distance" role. It's for a highly organized, creative, and data-driven marketing leader who thrives in the details while keeping an eye on the bigger picture.

Our work is guided by Connection, Celebration, Ownership, Drive, Integrity, and Creativity - values that shape how we collaborate, support one another, and represent our brands in every customer and team interaction.

RESPONSIBILITIES

• Strategy & Execution
  • Develop and execute comprehensive marketing strategies across multiple brands
  • Plan and manage campaigns, product launches, and promotional initiatives
  • Ensure brand consistency across all marketing channels and materials
  • Manage timelines, budgets, and project execution to ensure successful delivery
  • Identify opportunities to improve marketing performance and campaign effectiveness
• Team Leadership
  • Lead, mentor, and support a team of marketing professionals
  • Assign priorities, establish goals, and ensure timely completion of projects
  • Foster collaboration, accountability, and professional growth within the team
  • Provide direction and support across multiple ongoing initiatives
• Channel Management
  • Oversee marketing efforts across:
  • Website and landing pages
  • Digital and paid advertising
  • Social media platforms
  • Email marketing campaigns
  • Content creation and brand messaging
  • Events and promotional initiatives
  • Print materials and brand assets
  • Ensure all channels align with overall marketing strategy and business objectives
• Performance & Analytics
  • Track, analyze, and report on KPIs, ROI, conversions, and campaign performance
  • Use data and insights to optimize campaigns and adjust marketing strategies
  • Present marketing results, insights, and recommendations to leadership
• Cross-Functional Collaboration
  • Partner closely with sales, product, creative, and leadership teams
  • Align marketing initiatives with revenue goals and business objectives
  • Serve as a key marketing resource across departments and stakeholders

Requirements

• Ability to work onsite Monday through Friday in Dallas, TX
• Proven experience in a Marketing Manager or similar leadership role
• Experience managing multiple brands or product lines preferred
• Strong understanding of digital marketing, paid media, content, and branding
• Demonstrated ability to analyze marketing data and translate insights into action
• Excellent organizational, communication, and leadership skills
• Comfortable balancing high-level strategy with hands-on execution
• Experience managing budgets, timelines, and external vendors
• Strong project management and multitasking abilities
• Collaborative mindset with the ability to work cross-functionally
• Flexible schedule with availability to work weekends and holidays
• Tobacco-free workplace; adherence to company policy required during working hours
• Must pass a drug test and background check

Marketing Creative Exercise - Mother's Day Email Campaign

Without using AI, please create a Mother's Day email advertisement using the flower image provided.

Objective:
Design a promotional email graphic that would be used in a Mother's Day marketing campaign for our company. The goal is to create a visually compelling and emotionally engaging advertisement that aligns with a premium floral and gifting brand.

Requirements:

• Use the provided flower image
• Create:
  • An email subject line
  • A graphic optimized for email marketing at 800px wide

download image


Please Submit:

1. Subject Line
2. Email graphic in JPG format
3. Briefly explain your creative direction and target audience

Email submissions to View email address on click.appcast.io