GTM Analytics Lead

Role Description

ButterflyMX is seeking a GTM Analytics Lead to own the data and decisioning foundation of the Sales organization and evolve it into the trusted intelligence layer that powers every Sales decision, planning cycle, and GTM automation we run.

This role sits at the center of how we understand our business. You will own the canonical revenue data model, govern all metric definitions, and ensure every dashboard, report, and data feed the Sales org depends on is accurate, consistent, and decision-ready. The VP, Director, and Business Partners carry the narrative to Leadership; you own the data layer that makes that narrative trustworthy and unimpeachable.

This is a senior individual contributor role at the intersection of data engineering, GTM analytics, and revenue operations. You will operate with significant autonomy within the Sales data and intelligence domain, provide impact directly to Sales Leadership and key partners across Finance, Marketing, and Product, and be expected to proactively identify what needs to be built, not just execute against what’s handed to you.

When this role is working well, leadership moves faster because the data is never in question, analysis is never challenged on credibility, and the Sales Ops team spends its time with cross-functional stakeholders on judgment rather than reconciliation.

Qualifications

• Strong SQL skills; production-quality queries, well-documented data models, and code written as though others will maintain and build on it
• Experience in data architecture, management, and warehousing; Snowflake strongly preferred
• Hands-on experience with Salesforce data, including schema familiarity, field-level data quality patterns, and how Salesforce data flows into downstream reporting and analytics systems
• Proficiency in modern BI tools such as Sigma Computing, Hex, Omni, Tableau, or equivalent with a track record of dashboards that are trusted and actively used
• Demonstrated experience building and maintaining a unified data and intelligence layer that is clean, governed, and serves as a genuine single source of truth
• Experience supporting strategic planning cycles — including quota-setting, capacity modeling, or territory design — with structured, data-backed outputs
• Ability to engage directly with Sales Leadership, Finance, and Marketing as a credible data expert, translating technical complexity into clarity without sacrificing rigor
• Background in Data Analytics, Analytics Engineering, GTM Analytics, or Business Intelligence with strong GTM and Sales fluency; Revenue / Sales Operations backgrounds with equivalent technical depth are also well-suited for this role

Requirements

• Familiarity with multi-channel GTM data environments (e.g., Direct Sales, Channel/Reseller) and the data modeling complexity that comes with tracking pipeline and revenue across GTM motions and customer segments
• Experience with businesses that sell hardware and software together, where GTM motion, pipeline data, and customer lifecycle span both
• Experience with multi-product data architectures where products are sold individually or as packaged offerings, where pipeline and revenue need to be tracked at the product/SKU level
• Exposure to real estate, PropTech, or verticals with hierarchical account structures (e.g., property management company vs. building vs. unit)

Benefits

• Comprehensive Medical, Dental and Vision plans (ButterflyMX covers 80% of the cost) starting day 1
• 401(k) plan with a match
• 10 paid holidays, 20 vacation days, 5 sick days, 3 floating holidays
• Basic Life and Accidental Death and Dismemberment Insurance (ButterflyMX covers 100% of the cost)
• Short and Long Term Disability (ButterflyMX covers 100% of the cost)
• Paid Family Leave
• Employee Assistance Program
• Quarterly self-care stipends
• Access to optional benefits including pre-tax flexible healthcare spending accounts (FSA and HSA), Dependent Care FSA, and Commuter Benefits, as well as optional Supplemental Life, AD&D, Hospital Indemnity, Legal, Accident, Critical Illness, Pet, and Personal Liability Insurance
• And more!