Sales Manager - Regional Markets

Company Description LightCorp is an agile workspace expert that offers multi-category solutions, including branded lighting, power units, and functional accessories that enhance customers’ product offerings. The company operates along the full spectrum of development, serving as a proven contract manufacturing resource and a collaborative co-development partner. Known for high standards and deep subject matter expertise, LightCorp is a trusted partner to many leading global brands. Ongoing investments in research and development ensure innovative, high-quality products and long-term value. LightCorp is headquartered in Grand Haven, Michigan, and supports clients through dedicated sales and customer service channels.

Role Description - Two separate Sales Manager roles available. Sales Manager Regional Markets - East (MI, IN, KY, TN, MS to the east coast), and Sales Manager Regional Markets Central (ND, SD, NE, KS, OK, TX, MN, IA, MO, AK, LA, WI, IL). Role based within the region with Central ideally in Texas.

This role maintains and expands relationships with the top 10–20 dealers and A&D firms throughout the assigned territory. This role is also responsible for managing assigned rep groups in the territory, setting and achieving revenue goals, and completing strategic account objectives. The ideal candidate is a highly relationship-driven sales professional who can develop new business, expand existing accounts, and influence dealers, A&D partners, and independent reps. They combine strong commercial instincts with an understanding of market dynamics, pricing, and profitability to drive sustainable territory growth.

Preferred Education and Experience:

· Bachelor’s degree in business administration, Marketing, Communications, Interior Design, or equivalent work experience

· Minimum of 3-5 years of successful B2B sales experience, preferably within commercial furniture, architectural products, or a related contract interiors industry

· Knowledge of the commercial furniture industry and dealer distribution channel;
experience selling through dealers and/or independent rep groups strongly preferred

· Highly detail-oriented and organized

· Strong written and verbal communication skills

· Ability to create and deliver compelling sales presentations

· Proven ability to build and grow relationships with customers, dealers, and channel partners;
ability to meet the travel and market-presence requirements of the role

Deliverables:

· Achieves assigned annual sales quota in designated territory, with key dealer accounts and independent dealer Rep groups

· Meets assigned expectations for profitability as outlined in business plan

· Achieves strategic territorial objectives defined by company leadership, and One-Page Strategic Plan

· Develop and implement sales strategies and programs to improve adoption, specification, and close rates within key dealer accounts

· Proactively uncover, develop, and close new business opportunities within the dealer channel growth

Drive revenue growth through key dealer accounts by increasing specification activity, engagement, pipeline development, forecast accuracy, and profitable sales growth;
identify, prospect, anddevelop new dealer, A&D, end-user, and project opportunities within the assigned territory

Essential Job Functions and Skills:

· Conduct regular quarterly business reviews and joint sales calls with dealers and independent rep groups

· Create annual growth plans for key dealer accounts and align forecasting to provide accurate sales reporting

· Utilize analytical thinking and business acumen to evaluate pricing opportunities, margins, competitive positioning, and market conditions

· Lead, support, and drive the sales activities required to achieve growth through assigned independent rep groups

· Review dealer sales trends, market share, profitability, and competitive intelligence

· Partner with dealers to qualify RFQ/RFP opportunities and develop competitive proposals within the assigned territory

· Collaborate cross-functionally to ensure a high level of customer satisfaction while supporting LightCorp’s goals and objectives

· Monitor and evaluate competitive activity and provide product positioning, market, and pricing intelligence to Sales Operations

Maintain a market-first work schedule, with approximately 60%–70% of working time spent in the assigned territory engaging with dealers, A&D firms, rep groups, end users, and project stakeholders, and 30%–40% spent in the home office completing territory planning, forecasting, CRM updates, proposal development, internal meetings, and follow-up activities;
allocation may vary based on business needs

Success measures for the role:

· Revenue Growth to budget

· Contribution Margin Performance to budget

· Pipeline Growth & Quality

· Forecast Accuracy

· Dealer Engagement & Development

· Specification Wins

· New Business Opportunities & Pipeline Created (backlog)

· Conversion Rates (win rate)

· Territory Market Share Growth