Marketing Manager, Consumer Creative & Content

Job ID: 31145552Company: Abbott LaboratoriesLocation: United States - California - AlamedaJob Type: Full timeCategory: MarketingIndustry: HealthcarePosted Date: 2026-05-04Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.Working at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:Career development with an international company where you can grow the career you dream of.Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.An excellent retirement savings plan with a high employer contribution.Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.The OpportunityThis position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology. SummaryReimagine the future of digital health by empowering people living with diabetes (PWDs) driving meaningful, disruptive change in a highly competitive glucose monitoring market.Own the creative vision end-to-end, from strategy to execution, ensuring storytelling is emotionally compelling, insight-driven, and distinctive in the market.Ignite consumer demand by designing and executing breakthrough campaigns & content to build awareness, spark consideration, and inspire trial for PWDs across channelsElevate brand credibility, brand love and brand loyalty by using powerful insights and creative across consumer segments and journeys including website and emailsLead and grow a high-performing team, setting a bold vision and high standards while fostering creativity, collaboration, and best-in-class, brand-safe execution.What You’ll Work OnDefine and own the creative & content strategy and execution, by translating deep insights, based on strong curiosity, into highly relevant, breakthrough content.Manage creative agency partnerships and Statements of Work (SOWs), ensuring deliverables are executed on time, on strategy, and within budget.Partner closely with paid media lead to ensure creative informs & aligns with strategyContribute to business and tactical planning, translating company objectives into consumer campaigns that deliver measurable results.Set, track, and analyze KPIs, using performance insights to measure creative impact and learn or optimize creativePartner closely with Global Marketing to influence development of new global campaigns, localize campaigns for the US, and gain alignment on US specific campaignsServe as a product and category expert, staying current on competitive activity and recommending strategies to mitigate competitive threats.Collaborate with Legal, Medical, and Regulatory teams to develop compliant, effective, and timely promotional materials.Required QualificationsBachelors Degree requiredSix years of relevant marketing experienceExtensive experience in delivering high impact consumer campaigns that work across a variety of media channels like linear TV, OTT, Social, Audio, etc.Preferred QualificationsMBAContent & Creative Development Experience Ability to write a strong brief, critique creative, and give effective feedbackStrategic Marketing & Analytical SkillsStrong understanding of brand marketing strategy, including positioning, campaign development, and channel mix.Great analytical skills with the ability to use MR and data to inform decisions.Ability to translate strategy into clear plans and measurable results.Communication & LeadershipStrong written and verbal communication skills.Highly comfortable creating and presenting clear, compelling PowerPoint presentations to large groups and senior managementConfident, emotionally intelligent, and professional with high integrity.Demonstrated leadership, problem-solving, and influencing skills.Coach and develop talent to become content and creative expertsMindset & Work StyleEnergetic, self-motivated self-starter with a strong work ethic.Bias for action with ability to execute in fast-paced, changing environment.Comfortable navigating ambiguity and evolving priorities.eam-oriented, collaborative, and proactive.Healthcare & ComplianceAbility to work in a highly regulatory environment and overcome barriers.Apply NowLearn more about our health and wellness benefits, which provide the security to help you and your family live full lives:Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at abbott.com, on LinkedIn at , and on Facebook at .The base pay for this position is $148,700.00 – $297,300.00. In specific locations, the pay range may vary from the range posted.Skillspresentation skillscontent marketingcampaign developmentregulatory compliancekpi trackingcreative strategystakeholder managementbrand marketing strategycompetitive analysiscontent developmentmedia planningtalent developmentproject managementanalytical skillshealthcare marketing