Digital Marketing Manager
Abbott
Title Digital Marketing Manager Location Alameda, CA Duration 6 Month Assignment 100% onsite Responsibilities Contribute to the development and execution of digital marketing strategies across corporate and divisional platforms. Support the implementation of cross-division and cross-site marketing features and user experiences. Identify opportunities to enhance digital innovation and leverage existing capabilities across teams. Execute digital strategies for corporate marketing digital assets, including websites and online tools. Monitor consumer behavior and analyze digital performance data to generate actionable insights. Support SEO initiatives to improve search visibility and optimize the value of Abbott’s online portfolio. Track and report on website, campaign, and channel performance using established metrics and tools. Conduct competitive and marketplace analysis to inform digital strategy and optimization efforts. Execute short- and long-term digital marketing plans and tactical programs. Support the implementation of multi-channel campaigns, ensuring consistency across digital touchpoints. Assist in managing website content updates, enhancements, and optimization initiatives. Provide recommendations for improving content and functionality based on user needs and data insights. Partner with internal teams, divisions, and external agencies to execute digital initiatives. Provide guidance on digital marketing best practices, tools, and processes when needed. Support cross-functional efforts related to customer lifecycle management and engagement strategies. Collaborate with teams to enable alignment across divisional digital marketing efforts. Support adherence to enterprise digital marketing policies, standards, and processes. Ensure digital activities align with corporate brand guidelines and requirements. Assist in maintaining consistency across digital touchpoints and customer experiences. Participate in training and knowledge-sharing initiatives related to digital marketing. Stay informed on emerging digital technologies, trends, and best practices. Identify opportunities to improve digital performance and recommend enhancements. Contribute ideas to evolve digital capabilities and improve user experience across platforms. Strong understanding of digital marketing channels and tools Working knowledge of SEO, analytics, and website optimization Ability to translate insights into actionable recommendations Effective collaboration and stakeholder communication skills Awareness of industry trends, competitive dynamics, and digital innovation Years Experience 8+ years with a minimum of 6+ years in a technology role. Skills Requires knowledge of enterprise-wide systems, Internet technologies, and experience with developing and implementing various digital marketing strategies and programs. Education Bachelor's Degree: Bachelor's degree in Marketing, Business, or IT Master's Degree: MBA preferred Consultants Eligible Benefits Upon Waiting Period Medical and Prescription Drug Plans Dental Plan Vision Plan Health Savings Account (for High-Deductible Health Plans) Flexible Spending Accounts (Health, Limited Purpose, Dependent Care, Commuter Parking and Commuter Transit) Supplemental Life Insurance Short Term Disability (coverage varies by state) Long Term Disability Critical Illness, Hospital coverage, Accident Insurance MetLife Legal, MetLife ID Fraud, and MetLife Pet Insurance 401(k) #J-18808-Ljbffr
$71k
DEPARTMENT: Marketing and Audience Services POSITION: Digital Marketing Manager REPORTS TO: Director of Marketing and Audience Services WORK SCHEDULE: Monday - Friday, some evening and weekends required. CLASSIFICATION: Annual full-time, exempt COMPENSATION: $71,0...SuggestedFull timeMonday to FridayNight shiftWeekend workAfternoon shift$87k - $100k
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