Digital Marketing & CRM Manager

JOB SUMMARY

Proctors Collaborative is the Capital District’s leading regional arts organization with performing arts venues in Albany, Schenectady, and Saratoga, and education, civic engagement, and economic development initiatives throughout the region. We’re changing expectations about how the arts serve a community.

Proctors Collaborative seeks a Digital Marketing & CRM Manager to join the Programming & Marketing teams.

ESSENTIAL DUTIES & RESPONSIBILITIES

Email Marketing & CRM Responsibilities

• Develop and execute comprehensive email marketing strategies across all Proctors Collaborative segments, including strategies to engage and serve underserved communities.

• Manage all promotional and transactional email campaigns from concept to deployment.

• Email & Tessitura Integration and Automation: Design, implement, and maintain automated workflows that manage list updates, process unsubscribe and redirect forms, apply tagging, and deliver targeted automated email communications within the Tessitura platform.

• Support as needed with building and maintaining audience segmentation strategies to drive engagement and conversions.

• Create, design, and deploy email campaigns in collaboration with Account Executives to align with brand standards and guidelines.

• Utilize CRM platforms (e.g., Tessitura, Prospect2, or similar) to manage audience data, automation, and patron journeys.

• Support as needed by developing dynamic lists and managing database segmentation to support campaign goals.

• Conduct A/B testing across subject lines, messaging, design, and targeting strategies.

• Ensure timely execution, quality assurance, and accuracy of all email communications.

• Monitor, analyze, and report on campaign performance, identifying opportunities for optimization.

• Maintain compliance with CAN-SPAM regulations and email marketing best practices.

• Document workflows, processes, and campaign standards for internal teams.

Venue Digital Screens Responsibilities

• Program, schedule, and manage all digital screens across Proctors Collaborative venues.

• Update and maintain venue marquees, lobby displays, café menu boards, and other digital signage.

• Create, adapt, and manage digital content featuring performances, sponsors, and organizational messaging.

• Maintain accuracy and timeliness of all screen content across venues.

• Troubleshoot digital screen issues and ensure functionality across systems.

• Coordinate maintenance, upgrades, and repairs with third-party vendors.

• Support development and maintenance of digital mosaics and other visual displays featuring sponsors, members, and programming content.

Website & Digital Platform Support – Support as needed

• Assist with website content updates, event pages, and digital features across all venues.

• Build and maintain forms, landing pages, and promotional content.

• Troubleshoot integration issues between ticketing, CRM, and website platforms.

• Support cross-department needs related to digital tools and systems.

Cross-Department Coordination

• Function as a key resource across Marketing, Programming, Corporate, and other departments.

• Ensure alignment between digital marketing efforts and organizational goals.

• Provide training and support to staff on email platforms, CRM usage, and best practices.

• Support overall marketing initiatives and special projects as assigned.

Database & Audience Management – This position will support the Patron Data Management team as needed with the following responsibilities

• Maintain and ensure integrity of patron database records and data structure.

• Build, manage, and optimize audience segments for targeted communications.

• Collaborate with marketing and programming teams to align segmentation strategies with show and organizational goals.

• Support reporting and insights using CRM and campaign data to inform decision-making.

POSITION QUALIFICATIONS

Education & Experience

• Associate degree required; bachelor’s degree in marketing, Communications, Business, or related field preferred.

• 5+ years of experience in B-to-C email marketing, CRM management, or digital marketing.

• Experience in performing arts, live entertainment, nonprofit, or agency environments is strongly preferred.

• Experience with marketing automation and CRM systems (Tessitura, Prospect2, HubSpot, ActiveCampaign, or similar) strongly preferred.

Technical Skills

• Preferred proficiency in CRM systems, database management, and segmentation strategies.

• Experience with email marketing platforms and analytics tools.

• Familiarity with digital signage systems or content management platforms is a plus.

• Comfortable working with spreadsheets, reporting tools, and data analysis.

• Strong digital literacy, including Microsoft Office and cloud-based collaboration tools.

Marketing & Digital Skills

• Strong understanding of email marketing best practices, deliverability, and compliance.

• Ability to analyze campaign data, draw insights, and implement improvements.

• Experience with A/B testing and conversion-focused marketing strategies.

• Basic design sensibility for email and digital content creation preferred.

Soft Skills & Personal Attributes

• Strong communication and interpersonal skills.

• Highly detail-oriented with strong organizational and problem-solving abilities.

• Ability to manage multiple projects and meet tight deadlines in a fast-paced environment.

• Collaborative team player with a proactive and adaptable mindset.

• Ability to remain calm and focused under pressure.

• Willingness to work occasional evenings and weekends as needed.

Proctors Collaborative is committed to building a workplace that is both creative and progressive. To that end, we seek a broad spectrum of candidates including women, people of color, all cultural backgrounds, and persons with disabilities. We celebrate individual differences and strive to treat everyone with fairness and respect.

Proctors Collaborative does not discriminate in practices or employment opportunities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans’ status, age, or any other characteristic protected by law.

432 State Street

Schenectady, NY 12305