Senior Analyst, Analytics

Senior Analyst, Analytics

Zenith is one of Publicis Groupe's largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

At Zenith, we put data-driven understanding of our clients' customers first, so we know whom to reach and when to talk to them. And by keeping our finger on the pulse of consumer attitudes and reactions, we know how to keep that conversation on track. That's at the heart of Live ROI, and it all starts with Analytics.

Working closely with both the Business Planning and Activation teams, Analytics designs the data strategy to tie our clients' marketing to real-world business goals. We then mine that data to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they're talking to the people they want, and if they're doing it the right way.

A successful Analyst should share our passion for emerging tech and media, bring a data-driven approach to decision-making, determine a point of view and share it in a positive way, gear up for a challenge, and always crave to learn more and improve. Familiarity with media analytics helps, especially digital media, but isn't necessarily a requirement. Prior professional experience is highly desired.

The Senior Analysts form the foundation of the Analytics team. They pull and arrange data from a multitude of sources to feed business-improving insights, then build thoughtful presentations and reports that bring the story home to our clients. They work closely with their Associate Director to learn the most efficient and effective ways of wrangling with data as they learn to become full-fledged story tellers.

Responsibilities:

• Collect data from various 3rd-party ad servers, like Google Campaign Manager and others, to feed a centralized database
• Pull digital media performance data (e.g., programmatic and social) from a centralized database utilizing SQL
• Clean and analyze the data to derive actionable insights for media performance reports
• Write clear concise PowerPoint presentations summarizing data insights including their outcomes and implications in a straight-forward and actionable way
• Cross-functional team coordination and communication (Advertising Operations, Media Strategy and Investment, Creative Partners, etc.)
• Manage and use our proprietary business intelligence tools (e.g., Power BI, Tableau, Datorama, Looker)

Qualifications:

• B.A. or B.S., preferably in Mathematics, Statistics, Computer Science, Marketing/Advertising or related field
• 2+ years of experience working with large data sets or conducting quantitative analysis
• Knowledge of Digital Media, Marketing/Advertising industries highly preferred
• Experience working with relational databases, SQL
• Strong communication, storytelling, and presentation skills
• Ability to speak and write professionally
• Ability and comfort with client presentations, both online and in-person
• Ability to independently manage projects, prioritize competing deadlines, and drive work forward with minimal oversight
• Proficiency in Microsoft Office software such as Word, Excel and PowerPoint or G Suite (Docs, Sheets, Slides)
• Ability to service clients, partners and internal stakeholders by understanding needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency
• Knowledge of digital media metrics (Impressions, Clicks, CTR, CPM, etc.)
• Knowledge of visualization tools like Tableau and Power BI
• Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables, vlookups)

Additional information:

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

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Compensation Range: USD $73,150.00 - USD $112,554.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.