VP Marketing

As a Brand President, you will play a pivotal role in enhancing brand performance by maintaining effective strategic partnerships with automotive manufacturers (OEMs). Your responsibilities will include forging strong relationships with OEM corporate contacts, analyzing market trends, optimizing sales and aftersales processes, and ensuring alignment with AutoNation\'s strategic objectives. Key Responsibilities Cultivate relationships with key OEM corporate contacts and understand all key OEM measurables. Utilize OEM portals to leverage data to drive strategic decisions. Conduct thorough market analysis including sales and aftersales PMAs, distribution lists, and site surveys. Evaluate process execution across all dealership roles and ensure staffing is aligned for optimal performance. Analyze survey trends and facilitate mystery shopping exercises. Develop action plans in collaboration with GMs and market teams to address deficiencies and drive results. Drive accountability through training, coaching, and performance management. Collaborate with analytics, facilities, marketing, and HR teams to support brand initiatives. Track store performance and identify areas for improvement. Utilize technology tools to enhance sales efficiency, diagnose opportunities, and conduct root cause analysis. Core Accountabilities Meet key OE corporate contacts Learn all key OE measurables Obtain logins for all OE portals Map all sales and aftersales PMAs. Consider third party market study Obtain all Regional and local distribution lists Complete site survey and store visits for key stores (eventually all) Observe/evaluate process execution for key positions and top and bottom stores Identify staffing levels for all Sales Associates, Service Advisors and Technicians Review survey trends and hotspots Complete employee Satisfaction Survey / 360 GM Evaluations Mystery-shop our stores and top performing competitors Observe/Conduct MOR/QOR with MP and store Strategic Execution Identify focus stores below minimum standards and establish realistic timeline to “fix” In partnership with the GMs and market teams, create action plans that incorporate key business drivers: How many units, surveys, ROs, etc. are needed to achieve efficiency with a timeline Staffing needed to deliver results (workforce planning) with timeline Develop incentive programs to align behaviors with business strategy (i.e., spiffs, pay changes, bonus tiers, etc.) Targeted marketing plans to promote zips and models Develop vehicle configuration, stocking, and pricing strategy Identify training gaps Drive accountability through training, coaching and performance modification as appropriate Qualifications Bachelor\'s Degree in Business Administration or related field. 7+ years\' Regional VP/National level for Automotive OEM manufacturing or automotive retail platform management experience. Proficiency in negotiating framework agreements and understanding financial statements. Excellent communication, negotiation, and organizational skills. In-depth understanding of retail/dealership and OEM operations. Knowledge of legal and compliance requirements in the automotive industry. Ability to manage multiple projects simultaneously across various OEMs. Strong problem-solving skills and ability to remain composed under pressure. Proactive approach to finding innovative solutions to complex challenges. Exciting Benefits And Perks Await You Competitive compensation and 401k matching Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits. Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve. AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world. #J-18808-Ljbffr